Remote Director of Marketing
Company: Design Pickle LLC
Location: Scottsdale
Posted on: May 4, 2024
|
|
Job Description:
Scottsdale, AZAbout this Role
Design Pickle is adding a senior member to its marketing team to
help define and manage the portfolio of GTM strategies and
investments as we scale our creative services into agency and
non-agency industries. This role will lead an incredible marketing
team to execute the tactics required to build a large volume of
high-quality demand opportunities that convert to new Design Pickle
clients at a high rate, resulting in lowered CAC.
The scope of tactics will be full funnel online and offline and at
all times continuing to build brand awareness as the market leader
of subscription creative services deep into the communities of our
target audiences. This person will be expected to bring leadership
and experience to the team and ensure smooth collaboration with
other departments to help enable their success.
One part growth marketing, one part product marketing, success will
come from someone who can immediately see the value of Design
Pickle and understand what it takes to build awareness and change
entrenched buyer behaviors toward our tech-enabled professional
service.
Reports to: Vice President of Sales and Marketing
Works closely on a daily basis with Sales, Marketing, Product, and
Customer Success teams.
Location: Design Pickle is a fully remote company with a Company
Hub in Scottsdale, Arizona.
WHO WE ARE LOOKING FOR
First, Design Pickle is anything but typical. Were a group of
hard-working, creativity-loving individuals from around the
world.
Do we love pickles, too? Most of us! But dont stress if pickles
arent your thing. Its not a deal-breaker. We do look for a passion
and interest in something though because our employees uniqueness
is what helped make us the great company we are today.
We stand by our vision, purpose, and values, and these are
mission-critical to how you show up every single day.
Specific to this role, were looking for individuals who have
Minimum of 7 years of experience in B2B marketing, preferably
within professional services, creative services, or
technology-enabled services.
Proven track record of developing and scaling demand-generation
strategies that lowered CAC while scaling growth.
Experience managing a marketing team and working collaboratively
across departments to achieve business objectives.
Strong analytical skills, and comfortable pulling and using data to
drive decisions based on ROI and other performance metrics.
Excellent communication and leadership skills, capable of defining
and communicating a clear strategy for growth and leading their
team and other stakeholders inside the company toward achieving
ambitious outcomes.
Demonstrated track record of scaling B2B marketing and growth
engines from mid-$20M to $50M+ in total company revenue with
significant cost efficiency and market share growth along the
journey.
Product-led growth experience and/or a track record of shifting
strategies towards a product-led motion with measurable positive
results.
Proficiency in Hubspot CRM and marketing automation tools to
streamline and enhance marketing efforts.
Examples of creative, out-of-the-box, ideas, deliverables, and
campaigns they developed and led that drove significant business
impact.
A track record of using data-driven insights to drive
decision-making and optimize performance, with experience in tools
like Google Analytics and Tableau.
A proactive and innovative approach to demand generation, with a
strong background in creating and optimizing GTM strategies and
campaigns.
Capable of effectively engaging with diverse teams including
engineers, creatives, and executives.
A commitment to continuous improvement through rigorous testing and
adoption of new technologies to enhance marketing efficiency and
effectiveness.
KEY OBJECTIVES AND RESPONSIBILITIES
Develop and execute a holistic demand generation strategy,
encompassing all stages of the funnel, from awareness to customer
acquisition to establish market leadership in subscription creative
services.
Oversee the execution of multi-channel campaigns including digital
advertising, content marketing, SEO, social media, email marketing,
events, offline activations, and PR to drive lead generation and
customer acquisition.
Analyze market trends and customer insights to continuously refine
and optimize demand generation efforts.
Work in partnership with Product, Sales, and Customer Success teams
to ensure seamless integration and effectiveness of marketing
strategies.
Collaborate closely with C-Level and functional leadership to align
demand generation strategies with business goals and market
dynamics.
Work in partnership with Product, Customer Success, and Global
Operations to develop and own the success of product-led growth
initiatives and campaigns to increase retention, product adoption,
and customer loyalty.
Manage and optimize marketing budgets to ensure a high return on
investment and drive down customer acquisition cost (CAC as budgets
scale).
Develop metrics and KPIs to measure the effectiveness of marketing
campaigns and make data-driven decisions to enhance performance.
Communicate metrics and performance to the organization for
decision-making.
Build and mature a high-performing marketing team, through
collaboration, innovation, and iteration.
The compensation range for this position is $185,000 to $205,000
annually. The actual salary offer made to a candidate will be made
with mindful consideration of a wide range of factors. These
factors include but are not limited to skills, qualifications,
education/knowledge, experience, and alignment with market data for
a given location within the US. In addition to base salary, some
positions may be eligible for additional compensation such as
bonuses or commissions. This salary data is for our US-based
positions only.Benefits, Compensation, And Perks
Uncapped PTO: Hate seeing your PTO hours decrease as the year goes
on? Not anymore! There is no cap or number associated with the
amount of PTO days you can request.
Major medical healthcare: We offer major medical plans as well as
Dental and Vision insurance.
Remote-work flexibility: More productive at home? Not based in
Scottsdale, AZ? Fine with us! We are a remote-first company with
people all over the country.
401K: Plan for your future with a 401K with a 5% company match.
World-class Company Hub: More productive in an office? Also, fine
with us! Our Company Hub is set up with state-of-the-art standing
desks, high-definition monitors, breakout rooms for meetings and
calls, a podcast studio, a relaxation room, and of course - as much
merch as you need.
In-office gym: Our Company Hub also has a small CrossFit-style gym
with a Peloton studio available for any pickles to use!
Life-changing massage chair: We change lives through
creativity...and massages. Our team has traveled far and wide to
take advantage of a life-changing massage chair that is housed in
our Company Hub. One massage is all it will take to radically
transform your life.
New parent leave: Design Pickle encourages all primary caregivers
to take up to 8 weeks leave for a new family member, including
adoption, at full salary.
Short Term / Long Term Disability Options
Stipends for Personal Development, Wellness and Remote work: We
offer a yearly stipend for employees for being remote workers, as
well as wellness and development stipends.
Pet insurance: Have a furry friend? Design Pickle offers pet
insurance through United Pet Care for discounted vet visits,
medication, and procedures.
Team retreats, social events, and adventures: Pickle collaboration
is important to us! We host regular social events, get-togethers,
and experiences for our staff.
About Design Pickle
Design Pickle was founded in 2015 with a vision to change lives
through its creative software, solutions, and services. Since then,
the company has grown to be the leading flat-rate creative services
company in the world. We have served tens of thousands of clients
with a team that spans the globe.
Design Pickle continues to be one of the fastest-growing companies
in America listed on the Inc. 5000 in 2019, 2020, 2021, 2022, 2023.
Weve also been ranked as an AZ Central Best Place to Work in 2020,
2021, 2023.
We are a company that takes our core values to heart:
Be the SPARK
Let your fire and passion inspire someone elses day.
DRIVE Performance
Seek out new ways to improve performance, satisfaction, and impact
for our customers. Less is more rules supreme.
Give it to me STRAIGHT
Lead with radical and professional candor in every situation.
Graciously accept when others do the same. Move forward together
and aligned.
HELP when nobody's watching
Find opportunities to support each other and our clients beyond the
day-to-day.
Lean into HARD
We thoughtfully select our challenges and tenaciously commit to
conquering them.
Make your own PICKLES
We are a collection of incredible individuals who challenge
ourselves and each other to grow. Change is celebrated as a sign of
progress.
You can learn more about our company, our vision, and what we stand
for on our website and social channels. We cant wait to meet
youthank you in advance for your application!
Design Pickle is an Equal Opportunity Employer. You will often hear
members of the Design Pickle team refer to themselves as pickles.
Pickles come in an infinite amount of variety, and as such, the
pickles at Design Pickle celebrate every aspect of our diverse
workforce and do not tolerate discrimination on the basis of race,
color, religion, marital status, age, nationality, (dis)ability,
gender, gender expression, or sexual orientation.
All employment decisions are made on the basis of qualifications,
merit, and business need. The right pickle for the right
opportunity. Design Pickle is an Equal Opportunity Employer.
Notice to Staffing and Recruiting Agencies
Design Pickle will not accept resumes from any source other than
the candidate. Any unsolicited resume sent to Design Pickle will be
considered Design Pickle sourced.
PM21Compensation details:
185000-210000PIb5e3cfa9acd9-25660-34396260
Keywords: Design Pickle LLC, Scottsdale , Remote Director of Marketing, Executive , Scottsdale, Arizona
Click
here to apply!
|