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Marketing Analyst

Company: Woodbine Manufacturing Co.
Location: Scottsdale
Posted on: May 4, 2021

Job Description:

Duties: * Assist in creating SEO/SEM strategy for all 3 brands. * Assist in managing, maintaining, and promoting websites for all 3 brands. * Assist in planning and executing a marketing schedule for all digital channels (social media, email, and website) for all 3 brands. * Assist in coordinating photo and video shoots for all 3 brands. * Evaluate customers' online behavior and provide insights and recommendations for further enhancements to the customer experience. * Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel/Google) models, web analytics tools (Adobe / SemRush), statistical analysis tools, and campaign management software tools (NetSuite). * Design presentations to provide market and consumer insights to other departments. * Assist in the management of trade show paperwork and logistics. * Assist in ordering and maintaining inventory for all branded promotional items and literature. * Manage responses to web inquires and forward them to the appropriate parties. Required Skills/Attributes:* An ability to manage multiple projects at once and work in a team environment. * Proficient in marketing research and statistical analysis. * Experience working with marketing tools for email, social media, web analytics, and * Gsuite (especially Google Sheets). * Excellent written and verbal communication skills on quantitative topics with solid data visualization techniques for technical, non-technical, and executive audiences. * Expertise with SEO/SEM, Google Analytics, and strong analytical abilities around targeting and segmentation. * Capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy partnered with strong actionable insights and recommendations. * Strong drive, excellent execution, and creative problem-solving skills. * Willingness to travel occasionally, as needed. Qualifications:* 4-year degree or equivalent work experience in marketing research, statistical, or data analysis. * Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe * Audience Manager, or similar web analytics, web optimization, data management platforms, and Adobe Creative Suite a plus. * Experience building and automating management level reporting a plus.

Keywords: Woodbine Manufacturing Co., Scottsdale , Marketing Analyst, Advertising , Scottsdale, Arizona

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