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Email Marketing Specialist

Company: Arrivia
Location: Scottsdale
Posted on: November 17, 2021

Job Description:

As a Marketing Specialist you will assist with overall marketing strategies through creating and delivering marketing ideas and activities, driving operations behind various marketing materials, managing portions of overall projects, and ensuring the brand message maintains consistency for all our brand partners. You will be integral to decision making with our marketing and creative teams. Responsibilities : Work with assigned key partners/clients/vendors to help drive business and marketing strategies that are aligned with and meet company objectives. Create targeted email campaigns including segmentation, nurture streams and 1:1 lead nurturing Create automation emails that trigger off of specific consumer behavior or milestones Develop and manage email streams and lead strategies including email segmentation, A/B testing and optimization. Perform ongoing quality control and asset proofing procedures to ensure assets are correct, links are working, content is proofed, and materials adhere to brand standards. Build, test and maintain email data, smart lists, and email cadence flows in email management system. Analyze and publish A/B test results, metrics and data Build, execute, and analyze marketing plans and programs. Work with development resources to troubleshoot issues and advance data integration for our automation platform. Develop, administer and manage marketing budgets Forecast marketing print inventory working with internal/external stakeholders for new material ordering, audits and usage. Prepare marketing reports by collecting, analyzing, and summarizing sales data. Requirements: 2+ years email marketing experience Expert knowledge of marketing automation and email platforms Experience creating nurture streams and performing sophisticated email marketing workflows Experience A/B testing to optimize conversion metrics for emails High level of written and verbal communication skills Experience in print, e-mail, web and audio/visual marketing Expertise with Microsoft Suite (Word, Excel, PowerPoint) and Outlook Ability to drive both tactical and strategic marketing initiatives Who We Are: Welcome to arrivia . We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we're a merger of three powerhouse brands (in case you've heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff. We're focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We're on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. Our Core Values: Here at arrivia we... Stay Curious - Explore new challenges and make space to learn, grow and improve Keep it Real - Earn trust through open, honest and clear communication Own it - Seek ways to make an impact and take action. Win Together - Create a culture of connection and inclusion where everyone can be their best Additional Benefits : Exclusive Employee Travel Rates on Cruises, Resorts & Hotels, Tours, Car Rentals Medical Health Insurance Dental & Vision Coverage 401K Plan Long Term Disability & Life Insurance Pet Care Insurance Legal Insurance Flexible Spending Accounts (FSA) Employee Assistance Program Dedicated Employee Enrichment & Recognition Programs Special local, dining and merchandise offeringsby Jobble

Keywords: Arrivia, Scottsdale , Email Marketing Specialist, Advertising , Scottsdale, Arizona

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