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Digital/Social Media Marketing Manager

Company: Vaco Staffing
Location: Scottsdale
Posted on: November 22, 2021

Job Description:

Do you have a passion for the social media world? Are you experienced in creating and executing strategy to build and grow an audience? Vaco is looking for a high energy, social media enthusiast to manage a media team and drive company efforts across all social channels. You will be responsible for planning, executing, and building the company's marketing strategy across social and new media. You will have a contagious passion for new media and will share that love with customers, employees, and clients. You will be curious, creative as well as analytical and responsible for the vitality of the online discussion, the creativity of programs and the measurement and reporting of success metrics. You will display creative sensibility, business acumen and curiosity and be well versed in the accepted analytics tools like Google Analytics. If this is you and you're ready to build and grow on a global scale, reach out to us immediately.Position responsibilities:

  • Create, manage, and execute a comprehensive, targeted social media strategy focused tightly on brand and audience-building efforts for company channels, and on providing social tools and messaging for our clients, enabling them to leverage social media as a business-building channel.
  • Curate relevant content to reach the company's ideal customers while elevating and focusing the conversation with the audience.
  • Collaborate with internal marketing teams around the globe to lead strategy and produce a best-in-class social media content library that enhances and grows the company brand around the world.
  • Identify and capitalize on new and emerging social trends to enhance company's social media audience and engagement.
  • Create, curate, and manage all published content for all company social channels.
  • Responsible for the content calendar and strategy for social channels.
  • Create engaging social media campaigns to support e-commerce, marketing efforts, including product or PR campaigns. Work cross-functionally with Sales, Events and Marketing teams and other areas to support their initiatives and to build a social-media-savvy culture.
  • Ensure that engaging discussions about the company and brands occur daily on social media channels, including, but not limited to, Facebook, Instagram, Twitter, Pinterest.
  • Oversee and execute on content creation for our client content library.
  • Design, create and manage promotions and social ad campaigns.
  • Create strategy and execute creative campaigns to encourage user-generated content to grow audience and engagement. Measure and continually improve social media efforts across all platforms. Understand and work towards achieving Google Analytics KPIs.
  • Monitor trends in Social Media tools, applications, channels, design, and strategy.
    • Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
    • Learn the business needs and goals of our clients and be strategically focused, detail-oriented,conscientious and committed to driving business growth via strategic social media efforts.
      • Lead training online, via video/webcast and at events for clients in partnership with training on best practices for social media usage.
      • Work with Creative and Video teams to create social media content that is on-brand and effective.
      • Exhibit an honest and committed effort to delivering as promised, never compromising quality.
      • Achieve individual and team goals. Meet deadlines with the resources provided and never compromise ethical standards.
      • Seek opportunities for personal and professional development. Attend all company required training and actively participate in development conversations with managers.
      • Develop, mentor, and grow the social media team members. Experience requirements:
        • 5-7 years managing social media platforms, overseeing creation as well as deployment.
        • Demonstrated experience with social media to include a well - known Instagram or Twitter presence.
        • Experience with creation and deployment of assets, social media scheduling, analytics & reporting tools.
        • Strong knowledge of ecommerce. Experience scaling social media accounts to significant levels across multiple platforms.
        • Rapid and exceptional written communication and editing skills.
        • Strong understanding of analytics and a desire to test, measure, learn and repeat.
        • Passion for new forms of communication and the impact these new forms of communication will have on the relationship between the company/brands and their customers.
        • Experience with optimization strategy and execution for leading social web components (Facebook, Twitter, Instagram, blogging, LinkedIn, YouTube, etc.)
        • A "get things done" mentality. Strong initiative and follow through required.
        • Ability to solve problems independently.
        • Must work well in a fast-paced environment.
        • Google Analytics certification.Education: Bachelor's degree in communications, marketing, computer science, public relations or related

Keywords: Vaco Staffing, Scottsdale , Digital/Social Media Marketing Manager, Advertising , Scottsdale, Arizona

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