VP, Marketing Insights & Operations

Company: Early Warning Services LLC
Location: Scottsdale
Posted on: November 22, 2021

Job Description:

Early Warning-- is always looking for talented professionals to join our team and help us create amazing payments experiences! For over 25 years, we've been a leader in financial technology that protects and advances the global financial system.-- We are a fast-growing company with an entrepreneurial spirit offering competitive compensation, exceptional benefits, and a fun, casual atmosphere filled with opportunity.--Come work with a diverse, talented team creating the future of payments! Overall Purpose This role partners closely with key stakeholders to lead the vision, strategy, and execution across all digital platforms while leveraging best practices to optimize and manage the MarTech stack. Essential Functions Set vision and direction for Digital Properties (Zellepay.com, Authentify.com, EarlyWarning.com and Partner Portal) including:

• Develop and execute management routines to understand stakeholder needs while also prioritizing site maintenance and enhancement schedules
• Support long term strategy by developing a schedule and leveraging internal team to regularly test consumer facing website and portal for usability best practices and availability to minimize customer disruption
• Manage strategy for search presence and working to improve organic search traffic via SEO/SEM (for Early Warning or Authentify brands, initially)
• Recommend best practices to product owners to enhance customer experience and customer acquisition
• Partner with stakeholders (including marketing, sales, product, technology and PMO groups) to inform and prioritize stories Develop strategic plans to refresh and maximize a best-in-class MarTech stack to support product, marketing and sales' business needs including:
  • Recommend enhancements to existing marketing technology and integrate new tools and processes to drive optimization and automation
  • Lead team to execute campaigns, optimizing user experience and reporting on key metrics
  • Empower team to own the data architecture and synchronization between key marketing tech apps to ensure data is accurate and up-to-date
  • Maximize the marketing automation integration by recommending customer journey best practices and leveraging data to provide impactful insights to key stakeholders
  • Design and execute automated nurture, ABM, and lead scoring initiatives to own the sales and marketing funnel
  • Leverage Enterprise Business Intelligence (EBI) partners to automate monthly marketing insights across key digital platforms and tools Drive close alignment with technology & revenue growth by using insights and analytics to support more efficient selling and marketing including:
    • Manage analytics, reporting, and data integration for sales/marketing teams
    • Drive the testing and optimization of paid channels, keywords, and messages (for B2B)
    • Work closely across marketing, engineering, sales, product, planning, analytics, design and development partners, drives strong strategies to ultimately influence product revenue and client adoption targets.
    • Provides exceptional leadership in developing highly engaged, high performance teams.
    • Support the company's commitment to risk management and protecting the integrity and confidentiality of systems and data. Minimum Qualifications
      • Education and experience typically obtained through completion of a Bachelor's degree in marketing, communications, business or related field or equivalent experience
      • 10 or more years of experience in marketing, communications, or related field
      • Experience working for either a start-up or high-growth organization.
      • Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
      • Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go-to market strategies for partnership
      • Excellent leadership skills
      • Strong verbal and written communication skills
      • Highly effective interpersonal skills with ability to develop relationships and trust throughout all levels of the organization
      • Background and drug screen The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor. Physical Requirements Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers. Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
        Some of the Ways We Keep You Healthy & Happy-- All the benefits you expect-----
        • Healthcare Coverage ---Competitive medical, dental, and vision plans as well as pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
        • Income Protection ---Life & Disability Insurance options ensuring financial coverage for you and your family.--
        • 401(k) Retirement Plan ---Featuring a 100% Company Safe Harbor Match on your first 4% deferral immediately upon eligibility.--
        • Work Life Management ---Generous and flexible paid time off benefits for when you'll need to take some time away from work to care for yourself or a loved one.--
        • Health & Wellness Program ---An award-winning program designed to take a personalized, interactive approach to empower you to live your healthiest life.--
        • Employee Assistance Program--- Resources and tools to help you and your family find a solution to whatever life throws at you.-- And some you might not-----
          • Tuition Benefits Program--
          • Employee Referral Bonus--
          • Legal Services & Credit Counseling--
          • Pet Insurance--
          • Charitable Giving Matching Program--
          • Employee Resource Groups-- All full-time, regular Early Warning employees (as defined in company policy and based on state laws and regulations) are eligible for the benefits. Early Warning Services is an Equal Opportunity employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, religion, religious creed, ethnicity, ancestry, national origin, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, citizenship, ancestry, disability, veteran status, genetic information or any other characteristic protected by law. CURRENT EMPLOYEES: Internal applicants will need to apply for open positions through their Workday account. Click on the "Careers" worklet and complete the internal application. For questions, please contact the recruiter listed on the open position. Early Warning Services-- delivers innovative payment and risk solutions to financial institutions nationwide.
            For over 25 years, Early Warning has been a leader in technology that helps protect and advance the financial system. We serve a diverse network of approximately 2,500 financial institutions, government entities and payment companies. Our product solutions enable real-time funds availability for a variety of payment types through our payments network. We extend careful consideration for each and every application, without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. Equal employment opportunity (EEO) is the law. View supplemental EEO is the law poster . Early Warning has developed and maintains a written AAP and upholds pay transparency nondiscrimination Privacy Notice Effective: January 1, 2021 This privacy notice is intended to inform you of the categories of personal information to be collected and the purposes for which the categories of personal information shall be used in connection with managing your application for employment with Early Warning Services, LLC ("Early Warning").

Keywords: Early Warning Services LLC, Scottsdale , VP, Marketing Insights & Operations, Advertising , Scottsdale, Arizona