PXG - VP of Apparel Sales and Marketing (Scottsdale, AZ)
Company: Parsons Xtreme Golf LLC
Location: Scottsdale
Posted on: May 14, 2022
Job Description:
This website is AudioEye enabled and is being optimized for
accessibility. To open the AudioEye Toolbar, press shift + =. The
toolbar contains the followingThe AudioEye Help Desk to report
accessibility and usability related issues.The AudioEye
Certification Statement to explain the ongoing web accessibility
and usability enhancements for this website.The Player tool to
listen to this site read aloud. The Player is not intended as a
substitute for your screen reader.PXG - VP of Apparel Sales and
Marketing (Scottsdale, AZ) Management Scottsdale, AZ, US 3 days ago
Requisition ID: 1787 PXG -was founded by American entrepreneur and
philanthropist Bob Parsons with the sole intent to design and
develop the world's finest golf clubs - and we believe we have done
just that! With no cost or time constraints, PXG is committed to
the long process of researching various alloys, exploring new
technologies, and identifying the unique properties that make PXG
clubs perform unlike anything else. With no set product release
cycles, the company takes its time and pours every ounce of
innovation into each new club design. PXG offers a full lineup of
right and left-handed golf clubs, including drivers, fairway woods,
hybrids, irons, wedges, and putters, as well as a complete line of
high-performance, fashion-forward apparel. Ready to join the PXG
team? We are seeking a VP of Apparel Sales and Marketing to support
our product strategy and execution in the next phase of growth for
our apparel and accessories division. This leader will be required
to align with the apparel team on strategy and manage these
strategies with the sales and marketing divisions. The right
individual is an experienced, motivated, and analytical leader with
a deep understanding of the market landscape, consumer behaviors,
and product life cycle knowledge. - Responsibilities: -
- Collaborating with the VP of Apparel, act as the strategic
leader for PXG apparel and accessories, and take accountability for
growing that aspect of the business in the sales and marketing
channels
- Develop product market strategy roadmap, analysis, and team
management to facilitate product-led growth to achieve KPIs for
press, ad buys, influencer, social, and various marketing
channels.
- Oversee the approved apparel & accessories product strategy,
analysis, and team management to facilitate product-led growth with
the sales and marketing channels
- Working with the Director of Categories and Insights, measure
product performance and create sustainable solutions
- Ensure the product is constantly moving from awareness to
adoption in new market segments
- Aligns product features and activities with the overall
objectives and goals of the company
- Collaborates with the apparel team as well as other
cross-functional teams, communicating goals clearly, improving
vision, outcome, and ensuring timely distribution of
deliverables
- Working with the Production Director and Category & Insights
Director will formulate optimal pricing strategies and models
- -Lead the sales and marketing channels by proposing product
education approaches, product solution creation, and execution of
competitive counter-tactics. Enables the achievement of the
product's market share targets
- Determine best practices for positioning products to target
consumers and developing appropriate messaging.
- Develops product messaging that is fitting to the consumers'
current mindset and maximizes the strengths of every marketing and
communication channel in the process in order to raise product
awareness in the market
- Ability to craft product messaging that resonates and connects
with the diverse demographics of the business's consumers as well
as for the stakeholders
- Conduct competitive analysis and determine product
differentiation for the best product positioning in the market
- Understand intimately the details and nuances of PXG product's
market, buyer personas, ideal customer profiles, and able to
deliver the business results in terms of sales.
- Forecast, plan, and follow up on distribution channels, sales,
marketing, and performance results to meet business demands.
- Responsible for follow-through and obtaining results for
executive final reports, analyses, and findings that are presented
to critical stakeholders, and external partners after analysis of
compiled data Experience and Education Required:
- BA/BS degree or preferably master's degree, in Marketing,
Advertising, Business, Information Technology
- 10+ years experience in related field
- Must have a strong digital / eCommerce background
- Solid ability to manage budget
- Ability to develop and successfully execute campaigns
- Apparel and Golf industry experience or knowledge preferred
Skills Required:
- Experienced people leader who has built, developed, and
retained high performing teams
- Compelling storyteller with a strong strategic and analytical
mindset, and eager to own outcomes end-to-end, continually refining
and delivering the company's narrative
- A high degree of creativity, independence, self-motivation, and
drive
- Robust ability to present complex material both to technical
teams as well as to consumers in a way that relates to each
audience
- Well-developed time management, organizational, and
follow-through skills
- Expert level experience in marketing internet advertising
products and an understanding of data-driven, programmatic
marketing strategies and tactics
- Passion for engaging with customers and prospects
- Flexibility and ability to adapt to change in a highly dynamic
work environment Working Conditions: - This position primarily
works onsite in an office environment. Must be able to sit and
stand for long periods of time. PXG is a drug-free, smoke-free, and
fragrance-free work environment. - PXG believes in a diverse
environment and is committed to equal employment opportunity and
non-discrimination for all employees and qualified applicants
without regard to a person's race, color, religion, creed, national
origin or ancestry, ethnicity, sex, sexual orientation, gender (and
gender identity or gender nonconformity), age, physical or mental
disability, citizenship, past, current or prospective service in
the uniformed services, genetic information or any other
characteristic protected under applicable laws. YAM will make
reasonable accommodations for qualified individuals with known
disabilities, in accordance with applicable laws.
Keywords: Parsons Xtreme Golf LLC, Scottsdale , PXG - VP of Apparel Sales and Marketing (Scottsdale, AZ), Advertising , Scottsdale, Arizona
Didn't find what you're looking for? Search again!
Loading more jobs...