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Head of eCommerce & Digital Marketing

Company: Elevated Craft -
Location: Scottsdale
Posted on: May 16, 2022

Job Description:

About the Position

In the past few years we've created a raving fan base that has skyrocketed our eCom DTC brand to a healthy mid-seven figure revenue position. We've done this through excellent product design alone and no marketing leadership. After launching another home run crowdfunding campaign earlier this year, we realized that this journey would be way cooler if we could share it with more people on our team - starting with the Head of Marketing position.

At Elevated Craft, the Head of Marketing, Growth Marketer, Marketing Director - or whatever title suits your fancy - will take full ownership of our marketing direction. You will be expected to set your own priorities and roadmaps for DTC marketing success. Your background in DTC eCommerce has provided you with the experience to know how to focus on growth and know what to prioritize to yield the highest ROI. You are a problem solver and a builder of systems. You have the skills to execute until you see success, and then hire someone to manage the system you built so you can move on to solve another stimulating problem. You are entrepreneurial, highly driven, future-oriented and focused on personal growth to keep up with a quickly evolving marketing landscape.

About Elevated Craft

At Elevated Craft, we are leaders in thoughtfully designed products that elevate the home bar experience. In 2019, founder Adam Craft launched his flagship design for the Elevated Craft - Hybrid Cocktail Shaker and raised more than $2.5M from 29,000 enthusiastic crowdfunding backers to bring the product to life. The viral success of the flagship product along with a second very successful Kickstarter launch this year has put Elevated Craft - on the map.

Based in Scottsdale, Arizona - the Elevated Craft studio is a unique space -- think sleek design studio meets funky speakeasy. We're expanding our product line now and building a team to support the growth.

Why We Think You'll Love It Here

It's an exciting time to join. We're at a perfect moment in our company's history where we have meaningful scale and real staying power, yet we're still a very small team with tons of freedom to own your work and build things that make a huge impact on business outcomes.
We are building something special. We found our niche and our audience, and we are well on our way to becoming the category king in a really fun space.
Amidst fast growth and lofty ambitions, we still manage to strike a pretty good work/life balance. We take pride in being diligent and driven, while also maintaining perspective, having fun, and not taking ourselves too seriously.
We've fostered a culture that promotes healthy debate and prioritization of the best ideas, rather than hierarchy and ego. If solving problems with a group of bright individuals is what gets you out of bed every day, you'll love it here.
We are not a "top down" management run company. We are a company where each team member is empowered to make decisions in the best interest of the company - and it shows because our team performs with the passion of owners.

Responsibilities include:

Drive and own digital and eCommerce marketing strategy and results.
Define and execute the digital and eCommerce strategy, with a focus on profitable and cost-effective revenue growth and brand building.
Oversee our Shopify store to deliver DTC results.
Manage Amazon agency partners to track performance.
Build best-in-class capabilities in digital and eCommerce.
Oversee customer acquisition and community building.
Oversee creation of consistent messaging content and the implementation of key consumer engagement tools.
Deliver actionable insights that drive growth and ROAS.
Hire and manage agencies / contractors and own their results.
Hire and manage an in-house team as we grow.

Ideal candidates will have:

Proven track record with 5+ years of relevant experience in digital and eCommerce, including leadership capacity.
Strong Analytical skills - Ability to work with numbers: generate reports and statistical data, ability to interpret that data and in turn identify problems, opportunities, trends and develop solutions required.
Influential / strategic leader who is also willing to be hands-on.
Advanced knowledge of digital marketing strategy, trends and tools.
Ability to drive and optimize marketing and advertising in a dynamic and growing environment.
Ability to work from our studio in Old Town Scottsdale / Hybrid WFH.

Compensation and Benefits:

Competitive Pay - negotiable and based on experience.
Monthly Cocktail Kit Membership shipped to you.
Access to our studio speakeasy bar to host professional Happy Hours and small events..
Access to 3d Printers, Laser Engravers and tools within the design studio.
Company provided insurance
Unlimited PTO + Paid Holidays
Mandatory Family Break between Christmas and New Years.
Plus other cool things we haven't thought of yet.

Keywords: Elevated Craft -, Scottsdale , Head of eCommerce & Digital Marketing, Advertising , Scottsdale, Arizona

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