Vice President of Performance Media

Company: MarketPro
Location: Scottsdale
Posted on: August 2, 2022

Job Description:

MarketPro has been retained by one of the nation's premier cellular providers to find their Vice President - Performance Media. This successful candidate has a proven track record of delivering results, consistent execution, and expert level knowledge of offline media and direct response advertising including television (linear, connected, cable, local), radio, out of home, print, and direct mail. This position will build and lead an internal team while managing external agency relationships in all facets of media including overall media investment strategy, negotiations, campaign execution, optimization, reporting, and analysis. This is a critical role for an experienced media strategist who thrives on delivering results in a fast-paced environment.Responsible for leading strategy and optimization across media channels to drive various goals including acquisition, cross sell, and retention. Accountable and responsible to ensure media strategy and media investments align with business goals. Align return on media investments with overall budget, cost of acquisition, and profitability of the company P&L. The VP works collaboratively with marketing leaders in brand strategy, digital, web experience and CRM to ensure business goals and KPIs are met. Cross-functionally, the Vice President - Performance Media coordinates with inside sales, retail, product, and customer experience departments. This individual is highly data driven and can synthesize a robust and best in class toolkit to measure and optimize media performance with the quantitative analysis necessary to justify the impact of spend on customer growth, awareness, consideration, share-of-voice and customer sentiment.Vice President - Performance Media Responsibilities

• Own media strategy to drive efficient new customer growth through establishing the business case for media investments to drive business goals (growth, profitability, quality etc.)
• Allocates and optimizes mix of media (annual, quarterly, monthly) while improving the targeting of high propensity audiences based on various outcomes
• Ensures quarterly and annual testing plans based on learning objectives to drive innovation and improvement in media's contribution to business growth
• Align business objectives with media strategy and optimizations to ultimately flow through to execution team, ensuring all are laddering up to the same goals and KPIs
• Utilize deep experience with complex attribution methodologies and media modeling strategies to evaluate quantitative performance
• Partner closely with market insights and analytics teams to develop deep knowledge of the customer and target audience, effectiveness of marketing programs, competitive landscape, and opportunities
• Execution and analysis of all top-of-funnel marketing strategies including media planning, media mix, channel allocations, and measurement tools
• Lead major negotiations with agencies and media providers to ensure maximum value for the company - possessing an ownership mindset of budget
• Develop and maintain collaborative and reliable relationships with external media partners and advertising agencies
• Manages team development. Responsible for hiring, performance management, of team membersRequirements & Experience
  • BS degree in business, marketing or related field
  • Advanced degree preferred
  • 10+ years leading media planning and buying
  • 5+ years B2C marketing
  • 10+ years supervisory experience with internal staff and external vendors
  • Expertise in using media to drive growth of the business while delivering media efficiency
  • Highly analytical and can build media strategies based on business plans
  • Has strong understanding of various digital and non-digital media platforms while have a good understanding of all other demand generation channels
  • Excellent strategic vision, team leadership, and team development/mentoring skills
  • Excellent verbal and written communication
  • Flexibility and nimbleness-no job being too small or too large
  • Experience driving brand awareness and fostering brand loyalty and community engagement
  • Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor

Keywords: MarketPro, Scottsdale , Vice President of Performance Media, Advertising , Scottsdale, Arizona