Vice President of Performance Media
Company: MarketPro
Location: Scottsdale
Posted on: August 2, 2022
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Job Description:
MarketPro has been retained by one of the nation's premier
cellular providers to find their Vice President - Performance
Media. This successful candidate has a proven track record of
delivering results, consistent execution, and expert level
knowledge of offline media and direct response advertising
including television (linear, connected, cable, local), radio, out
of home, print, and direct mail. This position will build and lead
an internal team while managing external agency relationships in
all facets of media including overall media investment strategy,
negotiations, campaign execution, optimization, reporting, and
analysis. This is a critical role for an experienced media
strategist who thrives on delivering results in a fast-paced
environment.Responsible for leading strategy and optimization
across media channels to drive various goals including acquisition,
cross sell, and retention. Accountable and responsible to ensure
media strategy and media investments align with business goals.
Align return on media investments with overall budget, cost of
acquisition, and profitability of the company P&L. The VP works
collaboratively with marketing leaders in brand strategy, digital,
web experience and CRM to ensure business goals and KPIs are met.
Cross-functionally, the Vice President - Performance Media
coordinates with inside sales, retail, product, and customer
experience departments. This individual is highly data driven and
can synthesize a robust and best in class toolkit to measure and
optimize media performance with the quantitative analysis necessary
to justify the impact of spend on customer growth, awareness,
consideration, share-of-voice and customer sentiment.Vice President
- Performance Media Responsibilities
Keywords: MarketPro, Scottsdale , Vice President of Performance Media, Advertising , Scottsdale, Arizona
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