Marketing Operations Specialist - Email (Zelle)

Company: Early Warning -
Location: Scottsdale
Posted on: August 5, 2022

Job Description:

Come build the next-gen fintech at Zelle -, where we're relentlessly focused on empowering prosperity in all its forms.
From fast money movement for over 100 million people who can access Zelle - directly through their banking app to new account opening and beyond - we make a difference in the lives of consumers and businesses every day and enable them to live their best financial lives. And we're only getting started.
With a new, state-of-the-art HQ opening next year in Scottsdale, AZ - plus growing presences in San Francisco and Chicago - we're entering our next big chapter.
Make your mark on what's next in fintech with Zelle -.
Overall PurposeUnder supervision of the VP of Marketing Insights & Operations, the Marketing Operations Specialist facilitates a world-class email marketing and marketing automation program for our B2B and partner audiences. Administers data-driven email marketing, and automation programs and processes that drive engagement, acquisition, activation and retention. This position experiments and presents creative options to drive positive impact and growth.
Essential Functions

• Builds, and executes industry leading email marketing, marketing automation campaigns for audiences using our marketing technology tools
• Facilitates campaigns that drive the right response and engagement for our brands and audiences, including B2B, B2C and Partner Marketing in collaboration with stakeholders
• Executes seamless experiences, campaign tracking and customer data mapping in collaboration with marketing teams, salesforce admins, and web teams
• Analyzes and reports on campaign performance, and recommends areas for testing and improvement
• Edits segmentation, efficiently evaluates lists and regularly cleanses database to ensure optimal targeting and data hygiene
• Collaborates with salesforce development and admin teams and others to administer a scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting
• Collaborates with digital, partner and product marketing teams to determine technical requirements to implement marketing automation functionality into our owned properties
• Be a center of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics
• Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data
  Minimum Qualifications
  • Education and/or experience typically obtained through completion of a Bachelor's degree in or related fields
  • 2 or more years of experience in digital marketing, marketing operations, demand generation with at least 1 year managing campaigns through marketing automation, preferred Pardot experience
  • Hands-on experience building and executing email nurture, drip and one-off campaigns using marketing automation tool
  • Clear understanding and experience mapping out campaign tracking and measurement across channels and platforms
  • Working knowledge of HTML, CSS - there is a technical aspect when new templates and design are needed
  • Comfortable facilitating and managing the execution of projects across teams
  • Business performance focused
  • Detail-oriented, project management and prioritization skills
  • Background and drug screen
    Preferred Qualifications
    • Experience assessing and optimizing marketing automation platform set-up
      Physical RequirementsWorking conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
      The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.
      Some of the Ways We Keep You Healthy & HappyAll the benefits you expect---
      • Healthcare Coverage - Competitive medical, dental, and vision plans as well as pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
      • Income Protection - Life & Disability Insurance options ensuring financial coverage for you and your family.
      • 401(k) Retirement Plan - Featuring a 100% Company Safe Harbor Match on your first 5% deferral immediately upon eligibility.
      • Work Life Management - Unlimited paid time off benefits for when you'll need to take some time away from work to care for yourself or a loved one.
      • Health & Wellness Program - An award-winning program designed to take a personalized, interactive approach to empower you to live your healthiest life.
      • Employee Assistance Program - Resources and tools to help you and your family find a solution to whatever life throws at you.
        And some you might not---
        • Tuition Benefits Program
        • Dependent Scholarship Program
        • Employee Referral Bonus
        • Legal Services & Credit Counseling
        • Pet Insurance
        • Charitable Giving Matching Program
        • Employee Resource Groups
          All full-time, regular Early Warning employees (as defined in company policy and based on state laws and regulations) are eligible for the benefits.
          Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
          Early Warning Services is an Equal Opportunity employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, religion, religious creed, ethnicity, ancestry, national origin, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, citizenship, ancestry, disability, veteran status, genetic information or any other characteristic protected by law.

Keywords: Early Warning -, Scottsdale , Marketing Operations Specialist - Email (Zelle), Advertising , Scottsdale, Arizona