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VP, Partner Marketing and Development

Company: Consumer Cellular
Location: Scottsdale
Posted on: September 23, 2022

Job Description:

Job Description - VP, Partner Marketing and Development (220252) VP, Partner Marketing and Development ( 220252 ) One of the nation's premier cellular providers is searching to find their Vice President - Partner Marketing. This successful candidate has a proven track record of delivering results and possesses an expert level knowledge of partner marketing strategies across a variety of distribution channels including retail/e-tail, service providers, financial services partners, and strategic alliances. The candidate will be responsible for B2B and B2B2C go-to-market strategy and should have expert knowledge of partner acquisition channels including partner digital, crm/database, social, print, direct mail, retail, field marketing, retail merchandising and promotions, call-centers, and events. This position will build and lead an internal team charged with expanding partner marketing opportunities with existing partners, as well as developing new distribution opportunities through strategic partnerships and alliances. This is a critical role for an experienced partner marketing leader who thrives on delivering results in a fast paced environment. Responsible for customer acquisition through distribution partners to drive various goals, including new customer acquisition, cross sell and retention. Accountable and Responsible to ensure marketing strategy and investments align with business goals. Align return on partner marketing investments with overall budget, cost of acquisition and profitability of the company P&L. This position will also serve to identify and grow new partnership opportunities, working closely with Sales leadership to build a robust pipeline of new business opportunities and win new partnerships. The VP works collaboratively with marketing leaders in direct-to-consumer, brand strategy, digital, web experience and CRM to ensure business goals and KPIs are met. Cross-functionally, the Vice President - Partner Marketing coordinates with inside sales, retail, product and customer experience departments. This individual is highly data-driven and can synthesize a robust and best-in-class toolkit to measure and optimize partner channel performance.

  • Owns Partner Marketing strategy to drive efficient new customer growth through establishing the business case for investments to drive partner and company business goals (growth, profitability, quality, etc.)
  • Builds and ramps-up a world-class Partner Marketing team capable of driving growth through new and existing partners
  • Analysis and execution of all partner campaign/GTM strategies including media planning, media mix, channel allocations and measurement tools
  • Acquire new partners working collaboratively with Sales leadership in developing extraordinary partner "pitches" that demonstrate the unique partnership value proposition
  • Develop and drive channel marketing strategy and create scalable solutions to acquire prospects, nurture leads, and onboard new partnerships
  • Develop partner creative strategy, industry segmentation, audience targeting, and measurement and analytics to optimize channel effectiveness
  • Align business objectives with partner marketing strategy and optimizations to ultimately flow through to execution team, ensuring all are laddering up to the same goals and KPIs
  • Partner closely with product teams to ensure a compelling partner value proposition
  • Partner closely with market insights and analytics teams to develop deep knowledge of the partner's target audience, the effectiveness of marketing programs, competitive landscape and opportunities
  • Builds team and manages team development. Responsible for hiring, performance management, of team members Requirements & Experience
    • BS degree in business, marketing or related field
    • 10+ years building and leading partner marketing teams across multiple industry verticals including technology, retail/ e-tail, OEM, global service providers/telcos, subscription services, co-marketing/affinity/ associations, insurance, and financial services.
    • Track record of partner marketing experience working directly with AARP, Sam's Club/Costco, Walmart/ Walmart.com, Best Buy, Amazon, Target, and other channel partners
    • Experience managing partner marketing budget of $20M+ to drive growth of the business while delivering Media and Partner channel efficiency
    • 5+ years CPG sales and customer marketing experience for Fortune 500 brands, selling into National Retailers including Walmart/Walmart.com, Target, Best Buy, Amazon, Sam's Club/ Costco, Office Depot/Staples, etc.
    • Demonstrated track record of partnering with Sales Leadership to drive results
    • 10+ years supervisory experience with internal staff and external vendors
    • 3+ years Field Marketing, Events, and Retail Merchandising experience
    • Highly analytical and can build partner marketing strategies based on Business plans
    • Has strong understanding of various digital and non-digital media platforms while have a good understanding of all other B2B and B2C demand generation channels
    • Experience with Sales and Partner channel tech-stack including Salesforce, CRM platforms such as Hubspot and Eloqua
    • Excellent strategic vision, team leadership and team development/mentoring skills
    • Excellent verbal and written communication
    • Flexibility and nimbleness-no job being too small or too large
    • Experience driving brand awareness and fostering brand loyalty and community engagement
    • Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach and advisor Primary Location : United States-Arizona-Scottsdale Other Locations Job : Marketing Schedule : Full-time Shift : Day Job Employee Status : Regular Job Type : Standard Job Level : Director Travel : No Job Posting : Sep 2, 2022 Consumer Cellular is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any status/classification deemed illegal to consider under local, state or federal law. Consumer Cellular is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human.Resources@consumercellular.com .

Keywords: Consumer Cellular, Scottsdale , VP, Partner Marketing and Development, Advertising , Scottsdale, Arizona

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