Company: Human Communications Institute
Posted on: November 23, 2022
As Marketing Assistant, your role is to assist the marketing
team in generating a powerful, compelling marketing message that
will create emotional responses from prospects to grow our client
base and to ensure our current clients continue to stay engaged.
-Our commitment is to assisting individuals all over the world to
continuously grow and develop themselves, ensuring they can achieve
the success they desire in life, and your efforts shall support
Duties and Responsibilities:---The Marketing Assistant is
responsible for delivering content to support all of HCI's digital
channels, social media, and email marketing strategies. -The
primary responsibility of this position is to support the marketing
director's direction to generate leads, increase company revenue,
sales, profitability and longevity through strategic marketing
The Marketing Assistant will work hands on to implement these
strategies to increase traffic, engagement and lead generation
across all channels. -This will include yet is not limited to:
Support all digital initiatives including: -
- Corporate Branding: -Ensure the company's brand and message is
clearly communicated by all marketing efforts with the outcome of
building the Michael Bernoff brand to become a household name.
- Websites: Contributing to the overall vision and implementation
of HCI's main and secondary websites.---Bringing a thorough
knowledge of current technologies and best practices, direct
website refreshes and redesigns, evaluating ways to update website
user experience, design, functionality, and mobile/responsive
strategies. Assist with implementing plans to keep content up to
date and engaging.
- Social Media: Assist with all corporate social media sites,
involved in all strategy and content. Implement plans to grow users
and engagement while elevating and promoting the company brand on
- Lead Generation: -Assist with powerful campaigns to create
continuous and constant lead flow and generation to increase
customer base. -
- Sales Funnels & Campaigns: -Assist development of funnels and
campaigns to generate sales for all existing and future product
- Audio/Video: Assist in creating engaging audio and video
content to engage users across all digital platforms.
- Be involved with copy writing emails and electronic marketing
Evaluate emerging technologies and trends, and provide
recommendations on adoption where appropriate.
Brainstorm new and creative ways to grow engagement, visitors and
Support relationships with agencies and vendor partners.
Assist with monitoring analytics and success metrics for analysis
and ongoing strategic planning. Provide regular reporting of all
digital activities and results.
Additional Marketing Department functions/responsibilities, as
The Human Communications Institute (HCI) is a personal and
professional development company that has operated for the past 17
years in Scottsdale, Arizona. We have clients from all over the
world with hundreds of thousands of success stories in the areas of
health, relationships, and finances.
Keywords: Human Communications Institute, Scottsdale , Marketing Assistant, Advertising , Scottsdale, Arizona
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