Director of Content Marketing

Company: BASIS.ed
Location: Scottsdale
Posted on: November 19, 2023

Job Description:

BASIS is seeking candidates for a Director of Content Marketing.

Come join an organization that is leading a transformation in standards for public education! BASIS Education provides services to BASIS Charter Schools, the highest-performing public-school network in Arizona. We have an exciting opportunity to join a fast-growing team of innovative marketers.

The BASIS Ed AZ+ Marketing and Design department serves as the in-house advertising agency to support the growth of BASIS Charter Schools. The Director of Content Marketing will report directly to the Vice President of Marketing and Design. This role is hybrid, with part of the week at our office in Scottsdale.

The Director of Content Marketing is primarily responsible for overseeing the coordination of brand storytelling and client communication assets across schools and stakeholders. The Director of Content Marketing ensures the materials portray a positive representation of the company before they're released to the public in addition to ensuring accuracy and compliance. This role is also responsible for overseeing content strategy and development, managing execution of content across earned and owned channels.

Objectives:

• Develop communication strategy and seasonal messaging frameworks in partnership with Corporate Communications and Marketing teams.
• Develop annual and seasonal content strategy and calendar.
• Oversee experiential marketing strategy and execution, including staffing, logistics and promotion.
• Manage social media marketing strategy, guiding social media team to ensure organizational representation that elevates and reinforces shared goals and messaging objectives.
• Manage email marketing plan, overseeing planning and execution of email communications across marketing, student management and parent portal channels.
• Direct creative services and marketing support of corporate programs such as recruitment and fundraising, as well as school client communications materials, including brochures, forms and flyers.
• Partner with Public Relations and Corporate Communications to amplify across marketing and content channels our network achievements, media recognition and accolades.
• Manage execution of annual magazine Outcomes digital publication. Qualifications:
  • Bachelor's degree in communications, marketing, public relations, journalism, English or a related field.
  • 7+ years experience in a communications or content marketing role.
  • Extensive knowledge of content planning, creation, and distribution across various channels.
  • Proven ability to execute a content strategy that aligns with brand identity, appeals to the target audience and drives business goals.
  • Experience in creating and managing diverse types of content.
  • Solid understanding of UX design principles and how they intersect with content strategy.
  • Teamwork and the ability to lead and motivate staff to produce high-level, brand-driven content.
  • Written, verbal and digital communication skills.
  • Analytical skills to solve problems and find the best way to convey a message.
  • Organizational skills and the ability to multitask and prioritize projects while working on a deadline or in a fast-paced environment.
  • The technological ability to work on a variety of digital platforms and also create web and mobile content. Benefits and Salary:
    • Salary for this position is competitive and dependent on education and experience
    • BASIS.ed offers a comprehensive benefits package, including but not limited to:
      • Employer paid medical and dental insurance
      • Vision insurance
      • PTO
      • Ability to add dependents
      • 401k with partial match that grows over time
        Reasonable Accommodations Statement
        To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential.
        
        Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS' non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, (480) 289-2088.
        
        *As used in this policy, the term "BASIS" refers to: BASIS Educational Group, LLC, BASIS Charter Schools, Inc., BTX Schools, Inc., BDC, A Public School, Inc., BBR Schools, Inc., and all affiliated entities.

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