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Remote Director of Marketing

Company: Design Pickle LLC
Location: Scottsdale
Posted on: June 4, 2024

Job Description:

Scottsdale, AZAbout this Role
Design Pickle is adding a senior member to its marketing team to help define and manage the portfolio of GTM strategies and investments as we scale our creative services into agency and non-agency industries. This role will lead an incredible marketing team to execute the tactics required to build a large volume of high-quality demand opportunities that convert to new Design Pickle clients at a high rate, resulting in lowered CAC.
The scope of tactics will be full funnel online and offline and at all times continuing to build brand awareness as the market leader of subscription creative services deep into the communities of our target audiences. This person will be expected to bring leadership and experience to the team and ensure smooth collaboration with other departments to help enable their success.
One part growth marketing, one part product marketing, success will come from someone who can immediately see the value of Design Pickle and understand what it takes to build awareness and change entrenched buyer behaviors toward our tech-enabled professional service.
Reports to: Vice President of Sales and Marketing
Works closely on a daily basis with Sales, Marketing, Product, and Customer Success teams.
Location: Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.
First, Design Pickle is anything but typical. Were a group of hard-working, creativity-loving individuals from around the world.
Do we love pickles, too? Most of us! But dont stress if pickles arent your thing. Its not a deal-breaker. We do look for a passion and interest in something though because our employees uniqueness is what helped make us the great company we are today.
We stand by our vision, purpose, and values, and these are mission-critical to how you show up every single day.
To determine if this role is right for you, here are attributes wed be looking for in the ideal candidate:

Youre looking to join a tight-knit and hardworking team.
You thrive when analyzing, optimizing, and reporting on data/results (Tableau experience is a major plus)
You use data to help accelerate decision-making.
Youre always on the hunt for inspiration with creative and demand-generation campaigns.
You understand and champion the value of regular and rigorous testing to improve GTM activity and buyer touchpoints.
You act proactively, anticipating the needs of your team and our customers.
You are naturally curious and arent afraid to challenge the status quo.
You can speak to engineers, creatives, and the executive team and understand the difference between those conversations.
You believe hitting the targets and timelines you set are critical to success.
You arent afraid to test and champion new tools and technology to improve performance and efficiency, and at the same time know how to simplify and remove tools and technology to improve performance and efficiency.
You are naturally organized and know how to manage complex marketing motions and the teams responsible for these motions.

Specific to this role, were looking for individuals who have

Minimum of 7 years of marketing leadership experience in B2B marketing, preferably within professional services, creative services, or technology-enabled services.
Proven track record of developing and scaling demand-generation strategies that lowered CAC while scaling growth.
Experience managing a marketing team and working collaboratively across departments to achieve business objectives.
Strong analytical skills, and comfortable pulling and using data to drive decisions based on ROI and other performance metrics.
Excellent communication and leadership skills, capable of defining and communicating a clear strategy for growth and leading their team and other stakeholders inside the company toward achieving ambitious outcomes.
Demonstrated track record of scaling B2B marketing and growth engines from mid-$20M to $50M+ in total company revenue with significant cost efficiency and market share growth along the journey.
Product-led growth experience and/or a track record of shifting strategies towards a product-led motion with measurable positive results.
Proficiency in Hubspot CRM and marketing automation tools to streamline and enhance marketing efforts.
Examples of creative, out-of-the-box, ideas, deliverables, and campaigns they developed and led that drove significant business impact.
A track record of using data-driven insights to drive decision-making and optimize performance, with experience in tools like Google Analytics and Tableau.
A proactive and innovative approach to demand generation, with a strong background in creating and optimizing GTM strategies and campaigns.
Capable of effectively engaging with diverse teams including engineers, creatives, and executives.
A commitment to continuous improvement through rigorous testing and adoption of new technologies to enhance marketing efficiency and effectiveness.


Develop and execute a holistic demand generation strategy, encompassing all stages of the funnel, from awareness to customer acquisition to establish market leadership in subscription creative services.
Oversee the execution of multi-channel campaigns including digital advertising, content marketing, SEO, social media, email marketing, events, offline activations, and PR to drive lead generation and customer acquisition.
Analyze market trends and customer insights to continuously refine and optimize demand generation efforts.
Work in partnership with Product, Sales, and Customer Success teams to ensure seamless integration and effectiveness of marketing strategies.
Collaborate closely with C-Level and functional leadership to align demand generation strategies with business goals and market dynamics.
Work in partnership with Product, Customer Success, and Global Operations to develop and own the success of product-led growth initiatives and campaigns to increase retention, product adoption, and customer loyalty.
Manage and optimize marketing budgets to ensure a high return on investment and drive down customer acquisition cost (CAC as budgets scale).
Develop metrics and KPIs to measure the effectiveness of marketing campaigns and make data-driven decisions to enhance performance. Communicate metrics and performance to the organization for decision-making.
Build and mature a high-performing marketing team, through collaboration, innovation, and iteration.

The compensation range for this position is $185,000 to $205,000 annually. The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.Benefits, Compensation, And Perks

Uncapped PTO: Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.

Major medical healthcare: We offer major medical plans as well as Dental and Vision insurance.

Remote-work flexibility: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country.

401K: Plan for your future with a 401K with a 5% company match.

World-class Company Hub: More productive in an office? Also, fine with us! Our Company Hub is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, and of course - as much merch as you need.

In-office gym: Our Company Hub also has a small CrossFit-style gym with a Peloton studio available for any pickles to use!

Life-changing massage chair: We change lives through creativity...and massages. Our team has traveled far and wide to take advantage of a life-changing massage chair that is housed in our Company Hub. One massage is all it will take to radically transform your life.

New parent leave: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary.

Short Term / Long Term Disability Options

Stipends for Personal Development, Wellness and Remote work: We offer a yearly stipend for employees for being remote workers, as well as wellness and development stipends.

Pet insurance: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures.

Team retreats, social events, and adventures: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.

About Design Pickle

Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the leading flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe.

Design Pickle continues to be one of the fastest-growing companies in America listed on the Inc. 5000 in 2019, 2020, 2021, 2022, 2023. Weve also been ranked as an AZ Central Best Place to Work in 2020, 2021, 2023.

We are a company that takes our core values to heart:

Be the SPARK

Let your fire and passion inspire someone elses day.

DRIVE Performance

Seek out new ways to improve performance, satisfaction, and impact for our customers. Less is more rules supreme.

Give it to me STRAIGHT

Lead with radical and professional candor in every situation. Graciously accept when others do the same. Move forward together and aligned.

HELP when nobody's watching

Find opportunities to support each other and our clients beyond the day-to-day.

Lean into HARD

We thoughtfully select our challenges and tenaciously commit to conquering them.

Make your own PICKLES

We are a collection of incredible individuals who challenge ourselves and each other to grow. Change is celebrated as a sign of progress.

You can learn more about our company, our vision, and what we stand for on our website and social channels. We cant wait to meet youthank you in advance for your application!

Design Pickle is an Equal Opportunity Employer. You will often hear members of the Design Pickle team refer to themselves as pickles. Pickles come in an infinite amount of variety, and as such, the pickles at Design Pickle celebrate every aspect of our diverse workforce and do not tolerate discrimination on the basis of race, color, religion, marital status, age, nationality, (dis)ability, gender, gender expression, or sexual orientation.

All employment decisions are made on the basis of qualifications, merit, and business need. The right pickle for the right opportunity. Design Pickle is an Equal Opportunity Employer.

Notice to Staffing and Recruiting Agencies

Design Pickle will not accept resumes from any source other than the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.

PM21Compensation details: 185000-210000PIf43e1cf1bc80-25660-34396260

Keywords: Design Pickle LLC, Scottsdale , Remote Director of Marketing, Advertising , Scottsdale, Arizona

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