MARKETING CONSULTANT
Company: Cardone Ventures
Location: Scottsdale
Posted on: October 31, 2024
Job Description:
POSITION SUMMARYThe Marketing Consultant is an experienced
"T-shaped marketer" with a proven track record of creating
quantifiable results for $2M - $50M businesses. This individual is
responsible for advising 12-15 assigned Cardone Ventures' clients
to achieve their transformational growth goals by developing
strategic insights, formulating branding strategy, and overseeing a
marketing transformation that results in client flow into their
business. This individual will serve as a functional CMO, taking
the lead in increasing the business's brand awareness in the
marketplace, identifying marketing-specific key performance
indicators (KPIs), and effectively driving flow through a holistic
marketing approach.
The Marketing Consultant will partner with the client to formulate
a marketing strategy, develop and deliver creative marketing
content, analyze data, and coach clients and their teams to
integrate recognized best practices. A successful incumbent will
possess a breadth of knowledge across marketing disciplines, strong
relationship skills, and the ability to work and collaborate
effectively within a highly fast-paced and team-centric
environment.
ABOUT CARDONE VENTURESOur mission is to help business owners
achieve their personal, professional, and financial goals through
the growth of their businesses. We work in dozens of verticals and
provide strategic business guidance through courses, live events,
partnerships, and investments. Our core values are the backbone of
our business and guide our hiring process: we are inspirational,
disciplined, accountable, transparent, aligned, and results
oriented. This company operates nationally and is growing by the
day.
OBJECTIVES
- Define marketing strategy and effectively translate that
strategy into action to drive results
- Provide coaching and mentorship to support the growth and
development of clients' marketing teams
- Conduct weekly/monthly follow-up with clients to determine the
effectiveness of marketing plans and fine-tune the tactics needed
to maximize client flow
- Work collaboratively with cross-functional teams, including
Operations, Finance, Human Resources, and Professional Development,
to develop monthly strategies, quarterly plans, and annual plans
for clients
- Provide strategic direction and expertise to clients in
marketing plan creation, execution, and monitoring
- Develop annual marketing budgets while working collaboratively
alongside the Strategic Business Unit (SBU) Finance Advisor to
ensure they align with the business's overall budget
- Develop, execute, and measure promotional campaigns, including
direct mail, database cultivation, television, radio, print
advertising, exhibits, digital content, in-business displays, and
special events
- Provide guidance and expertise is analyzing and interpreting
performance data to determine campaign success
- Guide and advise on building marketing infrastructure, tech
stack, and process to support long term scalability of their
marketing program
- Guide and advise on the implementation of foundational
marketing components, such as customer personas, the brand house,
and customer journeys
- Assist in creating a culture of marketing within their business
by expanding marketing initiatives, identifying captains, and
providing the training, tools, and support to positively impact
results
COMPETENCIES
- Experience developing integrated marketing strategy
encompassing digital and traditional marketing tactics designed to
meet the client's needs and budget restrictions
- Possess a moderate level of financial acumen in order to
develop complex marketing budgets with the Finance Advisor and
ability to analyze and interpret complex data to create insights
that inform inform key business decisions for the client
- Can successfully advise clients on how to successfully optimize
and leverage CRM software automation, such as HubSpot to increase
lead conversion rate and customer retention Advanced understanding
of various digital marketing platforms and how a business should
implement them
- Can effectively measure performance of a marketing campaign and
draw conclusions to make recommendations
- Strong expertise in Excel, Google Analytics, Google AdWords,
and Facebook Ads Manager
- Consultative nature, with ability to articulate high-level
insights from complex data sets and highlight opportunities and
risks
- Deep understanding of analytics & data reporting platforms
- Proven ability to lead comprehensive marketing campaigns that
drive quantifiable results
EDUCATION AND EXPERIENCE
- Bachelor's Degree in Marketing or related area of study, or
equivalent work experience
- At least 6-8 years' experience in marketing, sales, and
management, preferably in a consulting capacity
10X TOTAL REWARDS
- Medical, dental, and vision for FT positions and their
dependents
- Vacation and sick time policy that increases based on tenure
with the company
- Three work from home days per month (4/month during
June-August)
- Employee Assistance Program through Guardian
- 401k with Company match (estimated to launch in Q1 2025)
- Pet Insurance through SPOT for your 10X pets!
- Competitive parental leave policy: 100% paid - 8 weeks for
primary caregiver, and 4 weeks for secondary caregiver + 1 month
remote for both
- Employee wellness initiatives including a 100% paid for gym
membership and access to discounts on local meal prep services
- Professional Development through reimbursements for
courses/certifications outside of CV, and a 10X Mentorship
Program
- Continued Education: we provide team members complete access to
our range of educational resources valued at over $250,000 in areas
such as Sales, Operations, People, Finance and Marketing
- Uncapped Commission Potential: all of our team members have the
opportunity to sell our Products/Services (and are trained on how
to do so). We have several examples of non-sales team members
earning well over $20,000 in annual commission
PHYSICAL REQUIREMENTS
- Prolonged periods sitting at a desk and working on a
computer
COMMITMENT TO DIVERSITYAs an equal opportunity employer committed
to meeting the needs of a multigenerational and multicultural
workforce, Cardone Ventures recognizes that a diverse staff,
reflective of our community, is an integral and welcome part of a
successful and ethical business. We hire local talent at all levels
regardless of race, color, religion, age, national origin, gender,
gender identity, sexual orientation, or disability, and actively
foster inclusion in all forms both within our company and across
interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best
consideration, include the job title and source where you found
this position in the subject line of your email to
careers@cardoneventures.com. Already a Cardone Ventures candidate?
Please connect directly with your recruiter to discuss this
opportunity.
Keywords: Cardone Ventures, Scottsdale , MARKETING CONSULTANT, Advertising , Scottsdale, Arizona
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