Marketing Manager, Paid Social

Company: Breakthrough Physical Therapy Marketing
Location: Scottsdale
Posted on: April 8, 2021

Job Description:

Are you a Leader in B2C Growth Marketing looking to join one of the fastest growing healthcare tech startups that is disrupting the broken healthcare system? We're looking for a hungry, "I want to be a CMO someday" type of person to lead and grow our client marketing team. Someone who thrives in a fast-growth startup with a strong background in demand generation and growth marketing. OR someone who's been there done that and wants to get their hands dirty again. If you have these, you are our ideal candidate:-- Strategic advertising chops across full marketing funnels Leadership experience from a marketing agency-- A desire to take the next step in their career by pivoting into a SaaS company Passion for testing and doing things that scale to the moon Breakthrough and our community of pioneering PT private practice owners are united by the purpose of helping people in pain get back to normal naturally through Physical Therapy and other natural solutions instead of unnecessary pain medication or surgery. Breakthrough is the leader in business growth for Physical Therapy private practices through marketing services and business coaching. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.-- Our people are the heart and soul of our success. We are passionate, dedicated, and driven. Our teammates have the grit to get things done in ambiguous environments, the teamwork drive to put the team ahead of self, and the desire to continue to learn and grow throughout their careers. If you are passionate about helping people get back to health naturally, and you love to work for a driven company, we want to talk to you! Job Summary The B2C Marketing Growth Manager - Team Lead will lead our Advertising Operations team to develop and optimize advertising strategies that scale across hundreds of clients. You will be responsible for working closely with clients to develop new marketing strategies, testing and optimizing those campaigns, scaling them across all of our clients and working with the product team to develop automated software to allow those campaigns to be easily managed by very few people. You will have a team of ad specialists, campaign builders, designers and copywriters. The position reports to the Head of Product. As a start-up, we need a candidate in this role who is comfortable as both thinker and doer, who can lead an ad operations department while also actively engaging with clients and cross-functional partners.-- Responsibilities Deliver scalable customer advertising results through planning, managing and optimizing customer digital advertising for all channels, including Facebook and Google.-- Create roadmaps for strategic advertising initiatives and optimization efforts to achieve client goals for lead volume and ROI.-- Provide analytics and critical insights on performance; collaborating with Customer Success and customers, as needed, to resolve performance issues. Develop and execute A/B testing; maintain a laser focus on account optimization, landing page and creative testing, audience segmentation, and leveraging new ad platform features-- Develop, implement and monitor systems and procedures necessary to ensure a seamless operation of customer marketing. Manage a team of Ad Ops Specialists who own the implementation of advertising campaigns from start to finish, ensuring campaigns launch and deliver on schedule and according to customer expectations. Own the client relationship and digital advertising development for new vertical and offerings. Coordinate support required from Breakthrough to deliver a successful customer experience.-- Develop and communicate marketing strategy with customers. Experience-- 5-7 years of experience in directly managing paid social (in-platform), including campaign structure, targeting, audience expansion, optimization, and measurement. 3+ years of experience in B2C demand generation Experience in account management and working with various types of customers.-- Skills A team player who shares results learned from experiments and happily tackles new goals Great communicator that can work with customers and cross functionally to achieve goals Data-focused marketer with excellent strategic, analytical, and critical thinking capabilities Expert knowledge of ad networks including Facebook Ads Manager and Google Ads-- High level of comfort analyzing and speaking to key digital performance metrics. Versed in strategies to find new audiences, maximize spend efficiently, and respond to trends on the fly-- High levels of proactivity, accountability, organization, and agility-- Why Breakthrough You will be part of a transformative company. Our mission is to help people in pain get back to normal naturally (instead of overusing pharmaceuticals or getting unnecessary surgery). Other Awesome Benefits About This Opportunity Completely virtual. We don't have an office (and never have). We care about your results and impact on the business and want our team to live and work wherever they want.-- We have an amazing team of incredibly driven people who are constantly learning, growing, and encouraging one another. Amazing benefits, including healthcare, matching 401K, and shares in our employee stock ownership trust. Our Values = Your Values: This is for you only if you align with our values: GRIT: You are passionate and purpose driven. You are relentless in your pursuits despite failure. Beginner's Mind: While you come with an abundance of experience you lust for constructive feedback with our partner ecosystem and employees of all skill levels. Elevate Others: You have empathy and understanding of other people. You appreciate others being real with you so you can grow. *This is a REMOTE Role*-- Apply for Marketing Manager, Paid Social First name Last name Email address Phone number I would like to receive updates about my application via SMS Address City State/Province LinkedIn URL Were you referred by anyone? Yes No Please add your resume 10MB limit; .pdf, .doc, and .docx file types are accepted. ATTACH FILE Please add your cover letter (optional) 10MB limit; .pdf, .doc, and .docx file types are accepted. Do you have 5-7 years of experience in directly managing paid social (in-platform), including campaign structure, targeting, audience expansion, optimization, and measurement? Do you have 3+ years of experience in B2C demand generation? Would you say you have Expert knowledge of ad networks including Facebook Ads Manager and Google Ads? Do you have experience managing a team of Ad Ops Specialists? Signature and Verification I certify that answers given herein are true, accurate, and complete to the best of my knowledge. I authorize investigation into all statements I have made on this Form as may be necessary for reaching an employment decision. In the event I am employed, I understand that any false or misleading information I knowingly provided herein or in subsequent interviews may result in discharge and/or legal action. I understand that this Career History Form is not the sole basis from which a hiring decision has been made, and understand that this Form will be used in conjunction with a series of interviews and assessments to determine my suitability for the role to which I am applying. Full Name Date: 3/7/2021 Please contact us if you would like to better understand our data collection and usage policies.

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