Marketing Manager/Business Writer
Posted on: November 19, 2021
Marketing Manager/Business Writer
Areas of Interest
Remote - US - Remote - US - United States of America
About the Role:
The Marketing Manager will be an instrumental team member driving
dual goals of clear language and competitive differentiation - for
our global Property Managementbusiness. This role operates as part
of a small core team charged with understanding, enhancing and
aligning the sales materials surrounding a complex and highly
technical global offering by the worlds largest real estate
company. The candidate will collaborate across senior levels of
CBRE (primarily Property Management, Sales, Marketing, and
Communications) to bring value propositions to life. Their work
will enhance outbound clarity, drive inbound demand, and contribute
to the overall success of our business with internal and external
The candidate must have a strong and natural understanding of how
to create compelling and differentiated messaging that conveys the
unique vision and strategy for each of our Property Management
business products, services, technologies, and capabilities. The
candidate must be able to grasp and succinctly articulate benefits
and features to help our leaders clearly differentiate from
competitors through thought leadership, marketing, and sales
To succeed, this individual must be an extremely talented,
passionate and detailed writer who is capable of networking
effectively across the organization and industry to build a broad
perspective and a range of resources. The incumbent must work as an
effective collaborator and effectively navigate a matrix
Specific responsibilities include:
Create simple and clear ways to communicate complex concepts and
detailed services that CBREs Property Management business
offers.Interview internal and external subject matter experts on a
variety of topics and translate that information into captivating
and concrete storytelling.
Research, write and edit copy for marketing content including but
not limited to business proposal templates, videos, case studies,
articles/blog posts, website content, presentations, and more.
Long-form and short-form copywriting for digital and print.
Work with Property Management Business leads and Property
Management Marketing Team to translate complex products and
offerings into clear and concise messaging.
Work with sales and marketing colleagues to conduct research and
develop customer personas that will align content with buyers needs
across the customer lifecycle.
Work with Marketing Directors and Pursuit Excellence to conduct
regular audits on content library, identify opportunities to
refresh and repurpose content while also identifying content gaps
to inform on-going content development plans.
Work with marketing and business leaders on content themes and
Lead message development for multiple channels.
Ability to understand the strategic priorities of the business and
adapt marketing tools accordingly
Strong writing skills and ability to adopt various cultural
Ability to analyze and interpret complex business documents
Ability to engage others in the gathering and analysis of
information then make recommendations
Commercial real estate knowledge preferred
Solid understanding of different marketing disciplines,
Excellent writing and editing skills (writing samples required)
Extreme attention to detail
Excellent time management and organizational skills
Strong business acumen
Ability to build strong working relationships across all levels of
the organization, including remote areas
Understands complex organizational structures and dynamics
Customer- and market-driven orientation
Desire to work in a fast-paced, deadline-oriented environment
Self-starter with the ability to work independently, as well as a
valuable member of a team
Strong virtual meeting for conference calls and interviews
Development of short- and long-term content marketing plans
Group facilitation skills
Experience working within Commercial Real Estate, Property
Management, Technical Products, Financial Services, Technology or
Consulting industries preferred
Education and Experience
Bachelor's degree from four-year college or university and a
minimum of five years of related experience and/or training.
Certificates and/or Licenses
Ability to comprehend, analyze, and interpret the most complex
business documents. Ability to respond effectively to the most
sensitive issues. Ability to write reports, manuals, speeches and
articles using distinctive style. Ability to make effective and
persuasive presentations on complex topics to employees, clients,
top management and/or public groups. Ability to motivate and
negotiate effectively with key employees, top management, and
client groups to take desired action.
Requires intermediate knowledge of financial terms and principles.
Ability to calculate complex figures. Ability to forecast and
prepare budgets. Conducts financial/business analysis including the
preparation of reports.
Ability to solve advanced problems and deal with a variety of
options in complex situations. Requires expert level analytical and
quantitative skills with proven experience in developing strategic
solutions for a growing matrix-based multi-industry sales
environment. Draws upon the analysis of others and makes
recommendations that have a direct impact on the company.
Other Skills and Abilities
Requires knowledge of all software used by personnel in the
Scope of Responsibility
Decisions made with in-depth understanding and interpretation of
procedures, company policies and business practices to achieve
general results. Responsible for setting department deadlines.
Errors in judgment may cause long-term impact to co-workers,
supervisor, department and/or line of business.
Colorado Residents: CBRE carefully considers multiple factors to
determine compensation, including a candidates education, training,
and experience. The minimum salary for the Marketing Manager
position is $90,000 annually and the maximum salary for the
position is $100,000 annually. The compensation that is offered to
a successful candidate will depend on the candidates skills,
qualifications, and experience. Successful candidates will also be
eligible for a discretionary bonus based on CBREs applicable
NOTE: An additional requirement for this role is the ability to
comply with COVID-19 health and safety protocols, including
COVID-19 vaccination proof and/or rigorous testing.
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer
(Women/Minorities/Persons with Disabilities/US Veterans)
Keywords: CBRE, Scottsdale , Marketing Manager/Business Writer, Executive , Scottsdale, Arizona
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