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Marketing Manager/Business Writer

Company: CBRE
Location: Scottsdale
Posted on: November 19, 2021

Job Description:

Marketing Manager/Business Writer
Job ID
Service line
Advisory Segment
Role type
Areas of Interest
Remote - US - Remote - US - United States of America
About the Role:
The Marketing Manager will be an instrumental team member driving dual goals of clear language and competitive differentiation - for our global Property Managementbusiness. This role operates as part of a small core team charged with understanding, enhancing and aligning the sales materials surrounding a complex and highly technical global offering by the worlds largest real estate company. The candidate will collaborate across senior levels of CBRE (primarily Property Management, Sales, Marketing, and Communications) to bring value propositions to life. Their work will enhance outbound clarity, drive inbound demand, and contribute to the overall success of our business with internal and external audiences.
The candidate must have a strong and natural understanding of how to create compelling and differentiated messaging that conveys the unique vision and strategy for each of our Property Management business products, services, technologies, and capabilities. The candidate must be able to grasp and succinctly articulate benefits and features to help our leaders clearly differentiate from competitors through thought leadership, marketing, and sales materials.
To succeed, this individual must be an extremely talented, passionate and detailed writer who is capable of networking effectively across the organization and industry to build a broad perspective and a range of resources. The incumbent must work as an effective collaborator and effectively navigate a matrix environment.
Specific responsibilities include:
Create simple and clear ways to communicate complex concepts and detailed services that CBREs Property Management business offers.Interview internal and external subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling.

Research, write and edit copy for marketing content including but not limited to business proposal templates, videos, case studies, articles/blog posts, website content, presentations, and more.

Long-form and short-form copywriting for digital and print.

Work with Property Management Business leads and Property Management Marketing Team to translate complex products and offerings into clear and concise messaging.

Work with sales and marketing colleagues to conduct research and develop customer personas that will align content with buyers needs across the customer lifecycle.

Work with Marketing Directors and Pursuit Excellence to conduct regular audits on content library, identify opportunities to refresh and repurpose content while also identifying content gaps to inform on-going content development plans.

Work with marketing and business leaders on content themes and integrated campaigns.

Lead message development for multiple channels.

Talent Profile:
Ability to understand the strategic priorities of the business and adapt marketing tools accordingly

Strong writing skills and ability to adopt various cultural business practices

Ability to analyze and interpret complex business documents

Ability to engage others in the gathering and analysis of information then make recommendations

Commercial real estate knowledge preferred

Solid understanding of different marketing disciplines, functions

Excellent writing and editing skills (writing samples required)

Extreme attention to detail

Excellent time management and organizational skills

Strong business acumen

Ability to build strong working relationships across all levels of the organization, including remote areas

Understands complex organizational structures and dynamics

Customer- and market-driven orientation

Desire to work in a fast-paced, deadline-oriented environment

Self-starter with the ability to work independently, as well as a valuable member of a team

Strong virtual meeting for conference calls and interviews

Development of short- and long-term content marketing plans

Group facilitation skills

Experience working within Commercial Real Estate, Property Management, Technical Products, Financial Services, Technology or Consulting industries preferred

Education and Experience
Bachelor's degree from four-year college or university and a minimum of five years of related experience and/or training.
Certificates and/or Licenses
Communication Skills
Ability to comprehend, analyze, and interpret the most complex business documents. Ability to respond effectively to the most sensitive issues. Ability to write reports, manuals, speeches and articles using distinctive style. Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
Financial Knowledge
Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.
Reasoning Ability
Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing matrix-based multi-industry sales environment. Draws upon the analysis of others and makes recommendations that have a direct impact on the company.
Other Skills and Abilities
Requires knowledge of all software used by personnel in the department
Scope of Responsibility
Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.
Colorado Residents: CBRE carefully considers multiple factors to determine compensation, including a candidates education, training, and experience. The minimum salary for the Marketing Manager position is $90,000 annually and the maximum salary for the position is $100,000 annually. The compensation that is offered to a successful candidate will depend on the candidates skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBREs applicable benefit program.
NOTE: An additional requirement for this role is the ability to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing.
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

Keywords: CBRE, Scottsdale , Marketing Manager/Business Writer, Executive , Scottsdale, Arizona

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