Content Marketing Manager
Company: Design Works Studios LLC
Location: Scottsdale
Posted on: May 14, 2022
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Job Description:
Design Works Gaming (DWG) is looking for a content marketing
manager to join our growing marketing department and help us
achieve our goals. You will be an integral part of the development
and execution of marketing plans that reach the target audiences of
the leading social game developer in Arizona.As a content marketing
manager, you will be responsible for the creative direction,
planning and execution of all customer communication via social
media and email. This role will also bring opportunities to learn
about mobile marketing retention strategies and App Store
Optimization (ASO). This position has tremendous growth
opportunities within the marketing department and/or other
departments within DWG. RequirementsKey Responsibilities and
Accountabilities: ---Adapt the brand voice and communicate with
social media followers and customers through Facebook, Instagram
and email---Follow communication procedures, guidelines and
policies as set by the marketing department---Prepare reports for
internal teams to share metrics from social media and email
campaigns---Conduct competitive research and provide
recommendations for optimizing DWG's social marketing, email
marketing and ASO---Provide direction and project management for
advertising creative ---Assist with internal communications and
eventsMust Haves---BS/BA in Marketing, Communications or related
field ---3 to 5 years in content marketing or similar role---Strong
understanding of social media channels, especially Facebook and
Instagram---Experience with social media and email marketing
(Mailchimp experience is a plus)---Experience with marketing
automation---Ability to quickly obtain product knowledge from
fellow marketing team members as well as members of the engineering
and QA team---Excellent written communication skills with attention
to grammar and sentence structure---Attention to detail and strong
collaboration skills ---Strong problem-solving skills---A keen eye
for design - must understand basic design principals and be able to
discern what makes a piece of communication easy to understand and
aesthetically pleasing---Ability to multi-task, prioritize and
manage time effectively---Proficiency with PCs and MS Office
SuiteNice to Haves---ASO (App Store Optimization)
Experience---Experience marketing games or apps---Experience
marketing to Baby Boomers---Experience working for a tech company
or startup---Experience working in project management tools such as
Jira---A passion for gaming---Familiarity with APIsLocated in
Scottsdale, Arizona (USA), Design Works Gaming (DWG) was
established in 2005 and develops a diverse set of products for the
casino gaming industry.Our staff is a mixture of industry veterans
who are formally trained in the areas of fine art, 2D and 3D
animation, musical composition, theoretical mathematics and
software engineering. With more than 150 years of combined gaming
industry knowledge, our team approaches each project with the
highest level of creativity and innovation to ensure a hit
title.Our mission is to create fun and successful games through our
broad understanding of the gaming industry and more importantly,
the players!
Keywords: Design Works Studios LLC, Scottsdale , Content Marketing Manager, Executive , Scottsdale, Arizona
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