Content Marketing Manager

Company: Design Works Studios LLC
Location: Scottsdale
Posted on: May 14, 2022

Job Description:

Design Works Gaming (DWG) is looking for a content marketing manager to join our growing marketing department and help us achieve our goals. You will be an integral part of the development and execution of marketing plans that reach the target audiences of the leading social game developer in Arizona.As a content marketing manager, you will be responsible for the creative direction, planning and execution of all customer communication via social media and email. This role will also bring opportunities to learn about mobile marketing retention strategies and App Store Optimization (ASO). This position has tremendous growth opportunities within the marketing department and/or other departments within DWG. RequirementsKey Responsibilities and Accountabilities: ---Adapt the brand voice and communicate with social media followers and customers through Facebook, Instagram and email---Follow communication procedures, guidelines and policies as set by the marketing department---Prepare reports for internal teams to share metrics from social media and email campaigns---Conduct competitive research and provide recommendations for optimizing DWG's social marketing, email marketing and ASO---Provide direction and project management for advertising creative ---Assist with internal communications and eventsMust Haves---BS/BA in Marketing, Communications or related field ---3 to 5 years in content marketing or similar role---Strong understanding of social media channels, especially Facebook and Instagram---Experience with social media and email marketing (Mailchimp experience is a plus)---Experience with marketing automation---Ability to quickly obtain product knowledge from fellow marketing team members as well as members of the engineering and QA team---Excellent written communication skills with attention to grammar and sentence structure---Attention to detail and strong collaboration skills ---Strong problem-solving skills---A keen eye for design - must understand basic design principals and be able to discern what makes a piece of communication easy to understand and aesthetically pleasing---Ability to multi-task, prioritize and manage time effectively---Proficiency with PCs and MS Office SuiteNice to Haves---ASO (App Store Optimization) Experience---Experience marketing games or apps---Experience marketing to Baby Boomers---Experience working for a tech company or startup---Experience working in project management tools such as Jira---A passion for gaming---Familiarity with APIsLocated in Scottsdale, Arizona (USA), Design Works Gaming (DWG) was established in 2005 and develops a diverse set of products for the casino gaming industry.Our staff is a mixture of industry veterans who are formally trained in the areas of fine art, 2D and 3D animation, musical composition, theoretical mathematics and software engineering. With more than 150 years of combined gaming industry knowledge, our team approaches each project with the highest level of creativity and innovation to ensure a hit title.Our mission is to create fun and successful games through our broad understanding of the gaming industry and more importantly, the players!

Keywords: Design Works Studios LLC, Scottsdale , Content Marketing Manager, Executive , Scottsdale, Arizona