Lead Generation Manager (Remote, U.S. Only))

Company: WireBuzz
Location: Scottsdale
Posted on: May 16, 2022

Job Description:

Job DescriptionSalary: Are you a lead generation master with proven experience at a MarTech company or digital agency? Want to build an inbound lead machine for a growing B2B sales and marketing agency?WireBuzz is an ROI-focused video, sales and marketing agency that brings sales and marketing into alignment and brand experience into focus. We're a team of strategists and creatives passionate about serving Life Science companies and B2B enterprises. Our mission is to leverage our sales and marketing skills to educate physicians/B2B buyers and elevate patient/business outcomes. Founded in 2010 by our CEO Todd Hartley, our agency focuses on using video in all aspects of a company's marketing and sales initiatives. We develop comprehensive marketing strategies, paired with quality video productions, to get results for our clients. We are looking for a new member of our team to lead the growth of our agency. Job Responsibilities:

• Responsible for growing lead generation efforts and brand awareness through an integrated marketing approach and by leveraging multiple channels including email, website, landing pages, events, and sales enablement.
• Formulate, scale, activate and implement our demand generation strategy to create a robust marketing pipeline focusing on the development of qualified leads.
• Help build segmentation strategies and execute cross-channel promotion plans for our target audience on all digital channels.
• Combine analytical thinking with storytelling to identify and engage the right leads
• Investigate and test new demand generation tactics, technology, and processes to drive greater effectiveness and efficiency.
• Identify optimization opportunities, implement testing, and adjust programs to maximize value.
• Develop a deep understanding of our customers, products, target audience, and the customer's journey.
• Manage and provide direction to the Marketing team to help drive the creation of effective content assets by providing valuable data-centric insights.
• Develop, maintain, and execute a quarterly demand generation plan.
• Collaborate with the production team to learn about our services and develop marketing strategies in order to engage with potential customers.
• Measure, analyze, and report campaign performance on a weekly basis.
• Design and manage the lead follow-up process with our VP of Sales for all campaigns and track program performance.
• Map client's experience, help define KPIs, create results forecasts, track performance and continually refine processes to ensure marketing plans are delivering expected business outcomes.
• Work with the Sales team to open up new demand opportunities, providing strategic direction and guidance.
• Monitor and evaluate industry trends, technology, market shifts, on quarterly basis and make adjustments accordingly.Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or related.
  • Minimum five years of digital marketing and demand generation work experience
  • Results-oriented strategist with the passion and ability to dramatically grow business results.
  • Strong understanding of the entire digital marketing journey at a strategic and technical level.
  • Experience and proficiency with marketing/sales automation platforms like HubSpot, Marketo, Pardot, MailChimp, ConstantContact, outreach.io, apollo.io or similar tools. (Preference given to candidates with HubSpot certifications).
  • Strong problem-solving and critical-thinking skills. Ability to analyze data, synthesize results, extract insight, develop recommendations, and present findings to senior management.Our ideal candidate:
    • You're a natural story-teller and inbound marketing HERO
    • Your lead gen strategies have resulted in 6-figure sales and $2M+ revenue, and you have evidence to prove it
    • You know how to market to multiple enterprise-level decision-makers and create content that influences complex deals while shortening sales cycles
    • You make decisions grounded in data, but aren't afraid to take a risk or test the waters from time to time
    • You have a "get it done" attitude and enjoy a healthy balance of independence and collaboration
    • You know how to communicate with and convince stakeholders
    • You're excited by the opportunity to help an agency scale over the next 12+ monthsBonus Points:
      • Experience with life science product marketing
      • Video marketing experience
      • Podcasting experienceOther Details:Interviews Starting: April 2022Position Starts: May 2022Location: Remote from anywhere within the U.S. (Slack is our HQ)Salary: DOE (base + profit interest bonus plan)Benefits: Time off and insurance coverage start after 90 days

Keywords: WireBuzz, Scottsdale , Lead Generation Manager (Remote, U.S. Only)), Executive , Scottsdale, Arizona