Director, Product Management and Marketing

Company: Plexus Worldwide
Location: Scottsdale
Posted on: June 24, 2022

Job Description:

Plexus Worldwide is a leading direct-sales company founded in Scottsdale, Arizona, where it remains a top employer and economic driver. For the past 14 years, Plexus has been focused on igniting hope, health, and happiness, through their science-backed nutritional products and skincare, as well as an exciting home-based entrepreneurial opportunity.As a 5-time Best Places to Work winner, the company enjoys a strong organizational culture and has a deep commitment to giving back to communities in need.As the Director of Product Management & Marketing, you will drive our product and brand initiatives and customer retention programs in a key and growing category. To be successful in this role, you will innately understand that PLEXUS is a people company above all else, and our mission is the success of our independent sales force. You will also need to be a creative, resourceful, hands on leader that can motivate and drive results with a broad scope of responsibility. Position Accountabilities

• Responsible for collaborating with our Research and Development team to develop a strategic product pipeline.
• Develop highly effective positioning that differentiates Plexus Products in an extremely competitive marketplace
• Responsible for go-to-market strategy and planning for highly successful product launches and post launch marketing campaigns.
• Responsible for Product Lifecyle, ROI of programs, and improving COGS and/or margin of the portfolio.
• Develop strategic marketing priorities to drive revenues and manage product profitability.
• Create and manage marketing calendar and campaigns: translate strategic priorities each month into marketing campaigns and assets to drive them. Create innovative, compelling and effective campaigns, keeping up with the competitive landscape and collaborating with creative, field and social media teams.
• Drive customer retention with dynamic & engaging CRM contact strategies and programs including our Preferred Customer Program. Continually improve programs to increase average order size, repeat and retention.
• Email marketing and website campaigns: Oversee strategy, execution & optimization of email marketing and website campaign assets, working with email deployment team to execute and measure.
• Provide leadership to a growing team and cross-commit to working together as one team, exceed service expectations by developing positive relationships and treat others with value and respect---always.
• Exhibit an honest and committed effort to delivering as promised, never compromising quality.
• Achieve individual and team goals. Meet deadlines with the resources provided and never compromise ethical standards.
• Seek opportunities for personal and professional development. Attend all company required training and actively participate in development conversations with managers.
• Contribute to the overall growth and success of Plexus by embracing the Plexus core values:o We are One Plexus.o We are accountable. o We get the job done right.o We empower others.Position QualificationsMinimum Education: Bachelor's degree in Marketing, Communications or related field.Preferred Education: MBA or Master's degree in in Marketing, Communications or related field.Minimum Experience: 7-10 years in product development and marketing with a preference for dietary supplements, weight loss or skincare.Preferred Experience: 10 or more years in a product development and marketing. 5 years in leadership role. Beauty, health and wellness products. Direct sales/ MLM industry

Keywords: Plexus Worldwide, Scottsdale , Director, Product Management and Marketing, Executive , Scottsdale, Arizona