Director, Product Management and Marketing
Company: Plexus Worldwide
Location: Scottsdale
Posted on: June 24, 2022
Job Description:
Plexus Worldwide is a leading direct-sales company founded in
Scottsdale, Arizona, where it remains a top employer and economic
driver. For the past 14 years, Plexus has been focused on igniting
hope, health, and happiness, through their science-backed
nutritional products and skincare, as well as an exciting
home-based entrepreneurial opportunity.As a 5-time Best Places to
Work winner, the company enjoys a strong organizational culture and
has a deep commitment to giving back to communities in need.As the
Director of Product Management & Marketing, you will drive our
product and brand initiatives and customer retention programs in a
key and growing category. To be successful in this role, you will
innately understand that PLEXUS is a people company above all else,
and our mission is the success of our independent sales force. You
will also need to be a creative, resourceful, hands on leader that
can motivate and drive results with a broad scope of
responsibility. Position Accountabilities
- Responsible for collaborating with our Research and Development
team to develop a strategic product pipeline.
- Develop highly effective positioning that differentiates Plexus
Products in an extremely competitive marketplace
- Responsible for go-to-market strategy and planning for highly
successful product launches and post launch marketing
campaigns.
- Responsible for Product Lifecyle, ROI of programs, and
improving COGS and/or margin of the portfolio.
- Develop strategic marketing priorities to drive revenues and
manage product profitability.
- Create and manage marketing calendar and campaigns: translate
strategic priorities each month into marketing campaigns and assets
to drive them. Create innovative, compelling and effective
campaigns, keeping up with the competitive landscape and
collaborating with creative, field and social media teams.
- Drive customer retention with dynamic & engaging CRM contact
strategies and programs including our Preferred Customer Program.
Continually improve programs to increase average order size, repeat
and retention.
- Email marketing and website campaigns: Oversee strategy,
execution & optimization of email marketing and website campaign
assets, working with email deployment team to execute and
measure.
- Provide leadership to a growing team and cross-commit to
working together as one team, exceed service expectations by
developing positive relationships and treat others with value and
respect---always.
- Exhibit an honest and committed effort to delivering as
promised, never compromising quality.
- Achieve individual and team goals. Meet deadlines with the
resources provided and never compromise ethical standards.
- Seek opportunities for personal and professional development.
Attend all company required training and actively participate in
development conversations with managers.
- Contribute to the overall growth and success of Plexus by
embracing the Plexus core values:o We are One Plexus.o We are
accountable. o We get the job done right.o We empower
others.Position QualificationsMinimum Education: Bachelor's degree
in Marketing, Communications or related field.Preferred Education:
MBA or Master's degree in in Marketing, Communications or related
field.Minimum Experience: 7-10 years in product development and
marketing with a preference for dietary supplements, weight loss or
skincare.Preferred Experience: 10 or more years in a product
development and marketing. 5 years in leadership role. Beauty,
health and wellness products. Direct sales/ MLM industry
Keywords: Plexus Worldwide, Scottsdale , Director, Product Management and Marketing, Executive , Scottsdale, Arizona
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