Email Campaign Manager
Company: News Corp. Class A
Location: Scottsdale
Posted on: August 5, 2022
|
|
Job Description:
Email Campaign Manager New York, NY; Austin, TX; Westlake
Village, CA; Santa Clara, CA; Chicago, IL; Scottsdale, AZ
Realtor.com is looking to add a B2B Email Campaign Specialist with
specific experience in Salesforce Marketing Cloud to our
best-in-class B2B Marketing Organization. As the B2B Email Campaign
Specialist, you will be responsible for coordinating a subset of
email campaigns from inception to completion as well as supporting
additional campaign deployments. You will be responsible for
coordinating planning efforts, communicating with key stakeholders,
following up on deliverables, ensuring deadlines and SLAs are
adhered to, and ultimately executing industry-leading programs. The
ideal candidate is a clear and firm communicator, never misses a
deadline, and contributes to a positive team culture in a
fast-paced environment. As a critical part of our team, you'll
assist in everything from campaign execution, to cross-functional
project management. The B2B Email Campaign Manager will play a key
role in executing our brand strategy, as well as preparing
audiences and segments for customer marketing and demand
generation. This role will report to the Senior Director, B2B
Marketing and will be a supportive role for the whole B2B marketing
team. Responsibilities: Own and implement email campaigns to drive
agent network growth and meaningful product engagement by utilizing
marketing automation, segmentation expertise, and ongoing
optimization methodologies to drive revenue for the business. Via
Salesforce Marketing Cloud, schedule and deploy customer and
lifecycle engagement campaigns. Responsibilities include, but are
not limited to, creating proofs, scheduling deployments, and
generating post-deployment reporting. Coordinate cross-functional
project management, including but not limited to: campaign
production (email, paid ads), creative team coordination (design,
copy, coding), and proofing and legal approval Participate in
integrated marketing campaign deployment via Salesforce Marketing
Cloud as needed Coordinate renewal deployments for
subscription-based services; Connections PLUS, Local Expert, Market
Reach, etc. Maintain project status and documentation through our
internal tracking systems as well as through reporting and readouts
to teams. Develop and submit creative briefs, generate
deliverables, timelines, and assign accountability Support the
marketing team as needed in additional capacities, including but
not limited to content coordination, brand development, etc.
Develop a deep understanding of our database and available
segmentation options. Coordinate Data Extensions for individual
email sends and marketing automation. Assist with strategies to
grow our contact database Compile meaningful competitive
intelligence and distribute for use informing campaigns and brand
strategy cross-functionally Update existing sales email templates
and requests for new sales collateral Coordinate journeys via
Salesforce Marketing Cloud, partnering with Marketing Operations
and Enterprise Systems teams when needed Generate tracking,
reporting, and analysis to better equip all decision-makers on
go-forward planning and execution. Requirements: 2-3 years of
relevant experience Technically savvy *Salesforce Marketing Cloud
Experience required (Journeys, Email Studio, Automation Studio) In
the event the right candidate already possesses Salesforce
Marketing Cloud experience AND is interested in furthering their
expertise, Realtor.com can provide support and resources required
to complete further Salesforce Marketing Cloud certifications!
Bachelor's Degree Detail oriented, concise and a quick learner
About realtor.com At realtor.com -, we believe that everyone
deserves a home of their own. We're a community of nearly 2,000
employees who work hard to ensure that from the moment someone
starts dreaming about a new home, to the moment they walk in the
door and beyond, we're there to lend a helping hand. Every month,
over 85 million people trust us with their journey home by visiting
our site and mobile apps, and we'd love to have you join our team
to help. We've got great offices in the U.S. and Canada with lots
of sweet jobs to choose from, so we're hoping you'll join us on our
journey to make buying, selling, renting, and living in homes
easier and more rewarding for everyone. Let's make a difference,
together. For Real. Diversity is important to us, therefore,
realtor.com is an Equal Opportunity Employer regardless of age,
color, national origin, race, religion, creed, gender, sex, sexual
orientation, gender identity and/or expression, marital status,
status as a disabled veteran and/or veteran of the Vietnam Era or
any other characteristic protected by federal, state or local law.
In addition, realtor.com will provide reasonable accommodations for
otherwise qualified disabled individuals. #LI-JMS1 Equal
Opportunity Employer All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, protected veteran status, or
disability status. EEO/AA/M/F/Disabled/Vets
Keywords: News Corp. Class A, Scottsdale , Email Campaign Manager, Executive , Scottsdale, Arizona
Click
here to apply!
|