PXG - Apparel Brand Marketing Manager (Scottsdale, Arizona)

Company: PXG
Location: Scottsdale
Posted on: August 5, 2022

Job Description:

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• Oversee apparel marketing calendar, including planning and implementation of seasonal campaigns and apparel marketing initiatives.
• Partner with multi-functional teams in the development of marketing plans that will help increase brand awareness, strengthen customer acquisitions, increase traffic, drive sales, and elevate the overall brand experience.
• Work in partnership with Creative Director and VP Marketing to define strategies for all moments on go-to-market calendar.
• Leverage insights from best practice, competitive analysis, consumer data and previous campaigns.
• Collaborate with teams across all apparel-related functions: ensure plans are on strategy, that channels have sufficiently supported the product and brand priorities and have sufficient content to meet their needs.
• Define product priorities for all marketing moments working in partnership with merchandising and styling.
• Build a strong and productive relationship with marketing channel teams, project management and art direction.
• Maintain effective communication to ensure all relevant departments are notified and included in planning and execution of marketing strategies.
• Provide weekly updates to leadership team about project results and go-forward plan for strategy-based testing throughout all the marketing channels.
  • Bachelor's degree in marketing or related area
  • 4-6 years of relevant professional marketing experience required
  • Experience in brand marketing at a global brand strongly preferred
  • Exceptional communication and writing skills
  • Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner
  • Creative with a strategic mindset along with the ability to turn concepts into action
  • Strong relationship building and influence skills
  • Extremely detail-oriented
  • Ability to juggle multiple projects independently with consistent follow-through
  • A change agent who is flexible, resilient, and able to thrive in a dynamic, rapid paced environment
  • Ability to navigate ambiguity & various aspects of organizational change
  • Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends
  • Ability to interact successfully with diverse individuals at all levels
  • Fashion or luxury experience as a marketer preferred
  • Experience in golf marketing and/or interest in golf a plus Working Conditions: This position primarily works in an office environment. Must be able to sit, stand or walk for long periods. May be required to travel (domestic and international), as needed. PXG is a drug-free, smoke-free, and fragrance-free work environment. - PXG believes in a diverse environment and is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender (and gender identity or gender nonconformity), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information or any other characteristic protected under applicable laws. PXG will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable laws.

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