PXG - Sr. Director of Digital Advertising (Scottsdale, Arizona)

Company: Parsons Xtreme Golf LLC
Location: Scottsdale
Posted on: August 5, 2022

Job Description:

PXG - Sr. Director of Digital Advertising (Scottsdale, Arizona) Executive/Senior Scottsdale, AZ, US 4 days ago Requisition ID: 1981 Parsons Xtreme Golf (PXG) was founded by American entrepreneur and philanthropist Bob Parsons with the sole intent to design and develop the world's finest golf clubs - and we believe we have done just that! With no cost or time constraints, PXG is committed to the long process of researching various alloys, exploring new technologies, and identifying the unique properties that make PXG clubs perform unlike anything else. With no set product release cycles, the company takes its time and pours every ounce of innovation into each new club design. PXG offers a full lineup of right and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, as well as a complete line of high-performance, fashion-forward apparel. Ready to join the PXG team? The Sr. Director, Digital Advertising will be responsible for defining a go to market strategy for growing the paid media practice at PXG. This includes budgeting, planning, buying, managing, and optimizing paid media across the digital ecosystem (Search, YouTube, social, display, and programmatic).
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This individual must be grounded in a data-centric approach focusing on maximizing key consumer-centric KPIs specific to the customer journey. With rigor in Search Marketing, SEO, Youtube, Paid Social Media, Amazon, and Programmatic Advertising, this dynamic leader will partner cross functionally to deliver on this high growth business in the U.S. and all International Markets. We are looking for a consumer-focused, hands-on, analytical professional who is a skilled communicator and has a proven track record of building and developing a direct advertising business and team of diverse individuals. This individual will:

• Develop PXG's digital ad strategy to deliver the global business growth. -
• Oversee the team that is charged with driving the success of the brand's Direct to Consumer advertising operations through forecasting, budgeting, ad management and full funnel analytics.
• Develop, measure and track the KPIs for success across the D2C organization and its members. This leader should help further a culture obsessed with these success factors and determining the necessary levers to improve the business.
• Adapt and cultivate a "measurement as a religion" mindset across teams so that we can better understand our consumer and their journey to purchase and develop the optimal fact-based strategy.
• Continually analyze and recommend tactics to drive top-line growth and profitability for the D2C channel.
• Collaborate with the cross-functional teams to drive digital marketing activities such as CRM, Loyalty, SEO, SEM, Affiliate Marketing, and Programmatic Media Campaigns.
• Collaborate to evolve and optimize ideal landing pages experiences for consumers, and product display pages.
• Oversee all paid eCommerce operations and technologies.
• Negotiate agreements, manage & maintain relationships with relevant vendors
• Partner with the Analytics, International, Digital, and Finance teams regarding the strategy and business growth, solutions to challenges, and best practices. The ideal candidate has a track record of working across all aspects of paid media with an understanding of earned and owned. The candidate will have overseen all aspects of digital advertising and paid social planning and activation, are current with industry best practices and understand the importance of audience-first planning. Key to this role is an analytical acumen to ensure that success is measured in the right way and is actionable. Responsibilities
  • Work experience: 10-15 years of experience in digital media planning (preferably paid social, paid search and native advertising/sponsored content) and buying, including 5+ years team or department management experience required
  • Agency experience preferred
  • Strong understanding of digital landscape and how/where bridges are built between paid social, search and other channels
  • Demonstrated experience planning and managing strategic paid campaigns across digital advertising channels, social media platforms (including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.) and content marketing platforms that are aligned to achieving business, marketing and communications objectives
  • Experience providing best practices, latest trends and recommendations across the digital media ecosystem including content and creative units, building target audiences, structuring, and managing campaigns, optimizing campaign performance, and communicating campaign performance and ROAS (Return on Ad Spend)
  • Experience building and managing relationships with ad sales reps and managers across the digital and social media ecosystem
  • Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards
  • Ability to contribute to increasing level of innovation in data, analytics, and paid media programs Working Conditions: PXG is a drug-free, smoke-free, and fragrance-free work environment. PXG believes in a diverse environment and is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender (and gender identity or gender nonconformity), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information or any other characteristic protected under applicable laws. PXG will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable laws. This position primarily works in an office environment. Must be able to sit, stand or walk for long periods. -

Keywords: Parsons Xtreme Golf LLC, Scottsdale , PXG - Sr. Director of Digital Advertising (Scottsdale, Arizona), Executive , Scottsdale, Arizona