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Demand Generation Director

Company: Yeager Marketing
Location: Scottsdale
Posted on: September 20, 2022

Job Description:

The Director of Demand Generation plans and implements integrated marketing campaigns that support our B2B technology company clients and internal promotional needs. The successful candidate will develop strategies that integrate marketing motions for web, email, social media, and SEO/SEM for a portfolio of clients. This role requires an expert in current marketing tools and strategies and the ability to lead campaigns from concept to execution. They will work closely with our entire team to manage campaigns across all channels and continually suggest strategies to improve client performance by providing analysis and data insights.
Essential Functions

  • Plan and execute integrated marketing campaigns for clients and the agency using marketing automation tools, SEO/SEM strategies, email marketing, paid social media, and programmatic advertising strategies and tactics.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Develop sophisticated marketing approaches that utilize best-practices for intent data and nurturing programs.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Create ABM strategies and support client ABM campaigns.
  • Continually brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create and optimize client landing pages, recommend conversion points and optimize user funnels for client websites.
  • Evaluate emerging technologies and continually test new tools and strategies to improve performance.
  • Conduct site audits and provide sound, specific recommendations to improve the effectiveness of client campaign strategies, engagement and performance.
  • Develop client specific strategies and recommendations to support client proposal development.
  • Produce well-written, actionable quarterly and/or monthly reports.
  • Produce digital dashboards that show real-time campaign performance.
  • Provide thought leadership for Yeager as an expert in demand gen.
  • Coach and mentor team members to elevate their skills, knowledge and empower them to go above and beyond the expectations of their roles.
    Skills Required
    • Strong marketing acumen and analytical skills.
    • Ability to conceive and direct successful integrated marketing campaigns.
    • Demonstrated ability to communicate and work with clients.
    • Excellent analytical and critical thinking abilities - highly quantitative and analytical focused.
    • Strong organizational skills and extremely detail oriented.
    • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
    • Positive attitude, self-starter, customer oriented with good multitasking and organizational skills.
    • Work as a team player with employees at all levels.
    • Strong analytical skills and data-driven thinking.
    • Excellent writing and oral communications skills.
    • Ability to work with multiple interruptions and tight deadlines.
    • Ability to be flexible with multiple campaigns and changing situations.
    • Demonstrated ability with HubSpot, SalesForce, and leading CRMs
    • Preferred experience with marketing automation, specifically Marketo and Eloqua.
    • Excellent people skills, and an attitude for mentorship
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
      Supervisory ResponsibilityThis position has supervisory responsibilities and requires the ability to effectively delegate.
      Physical DemandsThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets. The employee frequently communicates with staff, clients and vendors. Must be able to remain in a stationary position 50% of the time. Constantly operates a computer and other office productivity machinery such as a copy machine and printer. Occasionally moves items up to 50 lbs for various projects.
      Position Type/Work HoursThis is a full-time position, and office hours and days are Monday through Friday, 9 a.m. to 5 p.m. Flexibility in hours is allowed, but the employee must be available during the "core" work hours of 9 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.
      TravelThis is an office-based role that may require occasional travel to visit clients.
      Required Education and Experience
      • Bachelor's degree, preferably in marketing or related field.
      • Minimum 10 years of demonstrated success conceiving and implementing campaigns.
      • Client-side and agency experience preferred.
      • Demonstrated experience with HubSpot (as a HubSpot Partner preferred).
      • Proven working experience in digital marketing.
      • Demonstrable experience managing SEO/SEM, marketing databases, email, social media and display advertising.
      • Experience in optimizing landing pages and user funnels.
      • Experience with A/B and multivariate experiments.
      • Google Adwords Certified required.
      • Account Based Marketing (ABM) experience.
      • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
      • Experience in developing and analyzing marketing reporting and website analytics tools.
      • Experience in setting up and optimizing Google Adwords campaigns.
      • Working knowledge of HTML, CSS, and JavaScript development - a huge plus.
      • WordPress/WP Engine, Moz, and Databox experience preferred.
      • Proficient in Microsoft Office products: Outlook, Word, Power PowerPoint and Excel.
        Does this sound like the opportunity that aligns with you? If so, please email a copy of your resume to No phone calls please.
        About YeagerFounded in 2009, Yeager Marketing is a Scottsdale-based agency that helps the world's leading B2B technology companies accelerate growth with best practice, purpose-built marketing strategy, content and campaigns. A three-time winner of the Inc. 5000 Fastest Growing Companies, Yeager has won more than 50 awards for marketing excellence from notable organizations such as the American Marketing Association, the American Business Association, the MarCom Awards, Chief Marketer, and the Business Journal's Best Places to Work. Learn more at
        Yeager Marketing, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, pregnancy, veteran status, sexual orientation, genetic information, arrest record or any other characteristic protected by applicable federal, state or local laws.

Keywords: Yeager Marketing, Scottsdale , Demand Generation Director, Executive , Scottsdale, Arizona

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