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Director of Demand Generation

Company: GPS Insight
Location: Scottsdale
Posted on: March 18, 2023

Job Description:

Who We Are GPS Insight offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management.We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go.Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?What We NeedAre you a self-driven, analytical and results oriented marketeer? Do you live and breathe digital marketing and love the challenge of building a consistent demand generation engine? We are looking for a Director of Demand Generation to manage our paid search, SEO, email and SMS campaigns and content syndication. This role is highly visible, hands-on, and metrics-oriented and requires a seasoned leader, and a self-starter with strong attention to detail. You will work hand in hand with the CMO and own one of the most critical functions of the marketing team. This is a position based in Scottsdale, reporting directly to the Chief Marketing Officer.What You'll Do

  • Manage paid search and display campaigns along with a paid search manager on a day-to-day basis. Conduct account optimizations such as negative keyword control, budget management and monitoring quality scores, CTR, CPA and CPC. Own paid search lead generation targets and manage lead quality by working closely with the sales team.
  • Develop and implement integrated multitouch marketing campaigns for pipeline generation and acceleration as well as lead nurturing using email drips, SMS, retargeting and other strategies.
  • Create and distribute content such as blog posts and lead magnets on our website, content syndication partners, and social media platforms such as LinkedIn and Facebook with the goal of acquiring new leads and contacts.
  • Work closely with the content team to build a content marketing engine that generates contacts and leads at a consistent pace using blogs, social media, webinars, content syndication and other strategies.
  • Manage a team of demand generation and content marketing professionals to deliver on business objectives.
  • Generate reports on key KPIs like lead flow and quality, website traffic, conversions, bounce rate, conversion rate, close rate and other useful marketing KPIs.Requirements
    • 10+ years of experience in demand generation roles in a midsized or growing company focused on B2B demand generation, paid acquisition, and executing lifecycle marketing campaigns.
    • Proven experience with scaling a company using demand generation strategies like paid search, SEO, content marketing and email drips and nurture.
    • Familiarity with the SaaS technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
    • Experience with demand generation programs that may include but are not limited to paid digital channels (paid social, retargeting, ABM, syndication, SEM), live events, webinars, marketing tech stack and reporting.
    • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
    • Experience building, launching and reporting on campaigns and KPIs using HubSpot, Google Ads, and Google Analytics.
    • Extremely organized, self-starter, detail-oriented, and ability to manage multiple projects simultaneously.
    • Highly analytical and metrics-driven, can manage towards clear and measurable goals.
    • Strong communicator, written and verbal, internally and externally.What We Offer
      • Fast paced and rapidly growing environment
      • Chance to deliver mission critical data that drives the operations of our economy
      • Opportunity for professional growth and development
      • Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
      • There's more as well! Speak with us to find out all details!Benefits
        • 401(k) matching
        • Full Health Benefits (Health, Vision, Dental)
        • Employee assistance program
        • Flexible spending account
        • Health savings account
        • Life insurance
        • Paid time off
        • Parental leave
        • Tuition reimbursement
        • Hybrid work environment

Keywords: GPS Insight, Scottsdale , Director of Demand Generation, Executive , Scottsdale, Arizona

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