Director of Digital Marketing - Free Healthcare Benefit for Entire Family

Company: Redirect Health
Location: Scottsdale
Posted on: November 17, 2023

Job Description:

Position: -Director of Digital Marketing - Free Healthcare Benefit for Entire Family

• You should not have to worry about the burden of cost when it comes to healthcare for you and your family, we are here to remove that burden.
• The average family will spend close to $20,000 a year before health insurance covers the rest of medical treatment
• The cost of healthcare includes monthly premiums, deductibles, co-pays, co-insurance and out of pocket max -
• FREE Healthcare means you pay nothing on premiums, nothing for co-pays, nothing for deductibles, and nothing for out-of-pocket max when you join our team. This is for your entire family! This truly is a FREE healthcare benefit. -
• If removing the burden of healthcare for your family is important, and helping other people remove that burden is important, then join our team! Are you a dynamic marketing leader with a passion for driving results in the digital landscape? Redirect Health is seeking a visionary Director of Digital Marketing to lead and shape our digital strategy. In this role, you will report directly to the Vice President of Marketing and play a pivotal role in championing our brand, driving growth, and expanding our reach in the digital sphere while growing our company. You made a great choice looking into this role, now make the next right choice in joining a team excited to change the future of healthcare. LOCATION: Scottsdale, AZ TYPE: Full time RESPONSIBILITIES
  • As the leader of our Digital Marketing Team, you will be responsible for providing direction, guidance, and mentorship to your team, fostering a culture of collaboration, innovation, and excellence.
  • You will develop and execute a comprehensive digital marketing strategy aligned with Redirect Health's overarching business objectives. Your primary focus will be on lead generation and customer acquisition within our target audience, which includes Brokers, Business Owners, Individuals and Families, Entrepreneurs, and those unable to afford traditional employer healthcare insurance.
  • Leverage your expertise in HubSpot to implement and optimize the HubSpot platform for marketing automation, lead nurturing, and in-depth analytics. Your proficiency in this tool will be critical to our success in the digital marketing realm.
  • Lead Generation Mastery:
    • Drive the creation and execution of innovative lead generation campaigns, encompassing a range of digital channels such as content marketing, email marketing, SEO/SEM, social media, and more. Your goal is to attract, engage, and convert our target audience into valuable leads.
    • Strategic Media Buying:
      • Take charge of our media buying strategy, overseeing all paid media campaigns. It will be your responsibility to ensure that the Cost Per Acquisition (CPA) and Cost Per Lead (CPL) stay within budgetary limits while maximizing results.
      • Content and Email Marketing Collaboration:
        • Collaborate closely with our PR, SEO, and Content teams to craft high-quality, engaging content that resonates with our target audience. This content will not only support lead-generation efforts but also fuel our email nurture campaigns.
        • Data-Driven Decision Making:
          • Utilize cutting-edge data analytics and reporting tools to meticulously track, measure, and analyze the performance of our digital marketing campaigns. Your ability to extract actionable insights from data will be instrumental in making informed decisions for continuous improvement.
          • Budget Management Expertise:
            • Exhibit effective budget management skills, ensuring that the digital marketing budget is allocated efficiently. Your goal is to deliver a strong return on investment (ROI) for all marketing initiatives.
            • Cross-Functional Collaboration:
              • Collaborate seamlessly with other departments, including Sales, Product, and IT, to ensure the seamless alignment and integration of marketing efforts with broader organizational strategies.
              • Industry Trend Awareness:
                • Stay continuously updated with the latest industry trends, emerging technologies, and best practices in digital marketing. Your commitment to staying at the forefront of innovation will keep our firm competitive and innovative in a rapidly evolving landscape. REQUIREMENTS
                  • Bachelor's degree in Marketing, Business or a related field (master's degree preferred) - Proven experience as a Digital Marketing Director or similar role in a B2B professional services environment
                  • 10 plus years relevant experience in paid media and digital
                  • Proven experience as a Digital Marketing Director or similar role in a B2B or B2C professional services environment
                  • In-depth knowledge and hands-on experience with HubSpot or similar marketing automation platforms
                  • Strong understanding of lead generation strategies, SEO/SEM, email marketing, content marketing and social media
                  • Proficient in data analysis and reporting tools to measure and optimize campaign performance.
                  • Excellent independent work skills and self-motivation
                  • Exceptional communication and interpersonal abilities
                  • Highly organized and able to manage multiple projects and priorities independently. We are transparent in our pay for our Director of Digital Marketing Role:
                    • Starts at $100,000 a year!
                    • Free Healthcare for you and your family! ($20,000 value) Are you ready to come have fun, apply now!
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Keywords: Redirect Health, Scottsdale , Director of Digital Marketing - Free Healthcare Benefit for Entire Family, Executive , Scottsdale, Arizona