Director of Digital Marketing - Free Healthcare Benefit for Entire Family
Company: Redirect Health
Location: Scottsdale
Posted on: November 17, 2023
Job Description:
Position: -Director of Digital Marketing - Free Healthcare
Benefit for Entire Family
- You should not have to worry about the burden of cost when it
comes to healthcare for you and your family, we are here to remove
that burden.
- The average family will spend close to $20,000 a year before
health insurance covers the rest of medical treatment
- The cost of healthcare includes monthly premiums, deductibles,
co-pays, co-insurance and out of pocket max -
- FREE Healthcare means you pay nothing on premiums, nothing for
co-pays, nothing for deductibles, and nothing for out-of-pocket max
when you join our team. This is for your entire family! This truly
is a FREE healthcare benefit. -
- If removing the burden of healthcare for your family is
important, and helping other people remove that burden is
important, then join our team! Are you a dynamic marketing leader
with a passion for driving results in the digital landscape?
Redirect Health is seeking a visionary Director of Digital
Marketing to lead and shape our digital strategy. In this role, you
will report directly to the Vice President of Marketing and play a
pivotal role in championing our brand, driving growth, and
expanding our reach in the digital sphere while growing our
company. You made a great choice looking into this role, now make
the next right choice in joining a team excited to change the
future of healthcare. LOCATION: Scottsdale, AZ TYPE: Full time
RESPONSIBILITIES
- As the leader of our Digital Marketing Team, you will be
responsible for providing direction, guidance, and mentorship to
your team, fostering a culture of collaboration, innovation, and
excellence.
- You will develop and execute a comprehensive digital marketing
strategy aligned with Redirect Health's overarching business
objectives. Your primary focus will be on lead generation and
customer acquisition within our target audience, which includes
Brokers, Business Owners, Individuals and Families, Entrepreneurs,
and those unable to afford traditional employer healthcare
insurance.
- Leverage your expertise in HubSpot to implement and optimize
the HubSpot platform for marketing automation, lead nurturing, and
in-depth analytics. Your proficiency in this tool will be critical
to our success in the digital marketing realm.
- Lead Generation Mastery:
- Drive the creation and execution of innovative lead generation
campaigns, encompassing a range of digital channels such as content
marketing, email marketing, SEO/SEM, social media, and more. Your
goal is to attract, engage, and convert our target audience into
valuable leads.
- Strategic Media Buying:
- Take charge of our media buying strategy, overseeing all paid
media campaigns. It will be your responsibility to ensure that the
Cost Per Acquisition (CPA) and Cost Per Lead (CPL) stay within
budgetary limits while maximizing results.
- Content and Email Marketing Collaboration:
- Collaborate closely with our PR, SEO, and Content teams to
craft high-quality, engaging content that resonates with our target
audience. This content will not only support lead-generation
efforts but also fuel our email nurture campaigns.
- Data-Driven Decision Making:
- Utilize cutting-edge data analytics and reporting tools to
meticulously track, measure, and analyze the performance of our
digital marketing campaigns. Your ability to extract actionable
insights from data will be instrumental in making informed
decisions for continuous improvement.
- Budget Management Expertise:
- Exhibit effective budget management skills, ensuring that the
digital marketing budget is allocated efficiently. Your goal is to
deliver a strong return on investment (ROI) for all marketing
initiatives.
- Cross-Functional Collaboration:
- Collaborate seamlessly with other departments, including Sales,
Product, and IT, to ensure the seamless alignment and integration
of marketing efforts with broader organizational strategies.
- Industry Trend Awareness:
- Stay continuously updated with the latest industry trends,
emerging technologies, and best practices in digital marketing.
Your commitment to staying at the forefront of innovation will keep
our firm competitive and innovative in a rapidly evolving
landscape. REQUIREMENTS
- Bachelor's degree in Marketing, Business or a related field
(master's degree preferred) - Proven experience as a Digital
Marketing Director or similar role in a B2B professional services
environment
- 10 plus years relevant experience in paid media and
digital
- Proven experience as a Digital Marketing Director or similar
role in a B2B or B2C professional services environment
- In-depth knowledge and hands-on experience with HubSpot or
similar marketing automation platforms
- Strong understanding of lead generation strategies, SEO/SEM,
email marketing, content marketing and social media
- Proficient in data analysis and reporting tools to measure and
optimize campaign performance.
- Excellent independent work skills and self-motivation
- Exceptional communication and interpersonal abilities
- Highly organized and able to manage multiple projects and
priorities independently. We are transparent in our pay for our
Director of Digital Marketing Role:
- Starts at $100,000 a year!
- Free Healthcare for you and your family! ($20,000 value) Are
you ready to come have fun, apply now!
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Keywords: Redirect Health, Scottsdale , Director of Digital Marketing - Free Healthcare Benefit for Entire Family, Executive , Scottsdale, Arizona
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