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Sr. Director, Paid Advertising Strategist

Company: GoDaddy
Location: Scottsdale
Posted on: September 13, 2020

Job Description:

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. We're a trusted growth partner to over 19 million everyday entrepreneurs worldwide. We're empowering them to change the world if it doesn't quite fit them. To make their idea real. To grow it online. We help them do what they've been dreaming of and make the world they want. To learn more about us visit www.GoDaddy.com .

We are looking for a self-motivated, results-oriented, and data-dominant omnichannel marketer to join the paid advertising team. In this role you will be responsible for the overall performance media strategy across all channels. You understand the overall business strategy, know with the customer and target audience, and have deep channel expertise – both online and offline. You think about the end to end user experience and understand the role of paid advertising in the overall customer journey.

Location:

This position can be located in our Greater Scottsdale offices, our Bay Area offices or our Kirkland office.

What you'll get to do...

Overall planning, forecasting, and optimization across all performance marketing channels – both online and offline (video, display, social, TV, OTT, audio, etc.)

Improves channel performance and return on investment by optimizing targeting, creative, and bidding strategies

Innovate and implement test and learn strategies and drive scalable results

Understands incrementality measurement, and impact of cross channel activity

Proactively identifies and evaluates new opportunities and keeps up with latest tools and platforms. Pitches new opportunities to key partners

Your experience should include...

8+ years of experience developing and leading performance marketing strategy, with experience in hands on execution

Experience with consumer, industry, and cultural media trends, and proven innovation in media, tracking, analytics, and research.

Experience and comfort working in a dynamic, and at times ambiguous, environment

Comfortable with (lots of) data, analytical in nature - Understanding of how to analyze complex issues and develop relevant and realistic plans, programs, and recommendations

Team oriented and ability to collaborate effectively across cross functional partners

Willingness to be deep in the details, while also being able to craft and communicate higher-level strategy

Bachelor’s degree or equivalent in Business, Marketing, or related field

We’ve got your back

Enjoy our many benefits (My Wallet ), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture ). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at myrecruiter@godaddy.com .

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

If you are a former employee, please indicate your GoDaddy work email address (if you remember).

Will you now or in the future require GoDaddy to commence ("sponsor") an immigration case in order to employ you (ex. H-1B or other employment-based immigration case)?  *

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Have you ever previously interviewed with GoDaddy or any of its subsidiaries (Media Temple, Main Street Hub, Sucuri, etc.)?  *

Please select

Have you ever been offered employment with GoDaddy or any of its subsidiaries (Media Temple, Main Street Hub, Sucuri, etc.)?  *

Please select

Do you have a portfolio to share with us? Please include the link here.

If your portfolio is in a file format, please attach here.

Attach File Dropbox Google Drive

By submitting your application:(i) you confirm that the information you provide is accurate and complete to the best of your knowledge and you will inform us immediately if you subsequently become aware of any errors or inaccuracies; (ii) you acknowledge you are applying for a role with a company within the GoDaddy group, details of which will be provided at a later stage of the recruitment process if applicable; and(iii) you confirm you have read and understood the terms of our privacy policy (https://www.godaddy.com/legal/agreements/privacy-policy?isc=gdbb3376d). If you have questions regarding the application process or experience technical issues, please email myrecruiter@godaddy.com. If you have questions about our privacy practices, please email privacy@godaddy.com.  *

Please select

Can you provide proof of eligibility to work in the U.S.?  *

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At GoDaddy, we want our company to be as diverse as our customers, because we believe diverse teams build better products and make for a better place for all of us to work. We’re proud of our culture, and we’re committed to fostering inclusion and belonging for all our employees. Our philosophy is, come as you are and do great work. You belong here!

To make sure we walk the talk when it comes to inclusion, we would like information from you to help guide us.

We want you to know, GoDaddy does not discriminate on the basis of race/ethnicity, age, sexual orientation, gender, gender identity or expression or any other basis protected by federal, state or local law. Responses are anonymous. Your responses, or your choice not to respond,   will not  be associated with your specific application and  will not  in any way be used in the hiring decision.

Below are some   voluntary  demographic questions. If you choose to answer them, your responses will be used to help us identify areas for improvement as we seek to identify and reduce unconscious bias in our hiring process.

Which categories describe you?

American Indian or Alaska Native

Asian

Black/of African origin

Hispanic or Latin(x)

Native Hawaiian or Other Pacific Islander

White or Caucasian (Non-Hispanic)

I prefer not to disclose

I identify my gender as:

Female

Male

Non-binary/third gender (inclusive of bigender, agender, androgynous, gender fluid, gender non-conforming)

I prefer not to disclose

Do you consider yourself a member of the Lesbian, Gay, or Bisexual (LGBTQ) community?

Yes

No

I prefer not to disclose

In 2016, as part of the White House’s Joining Forces Campaign, GoDaddy pledged to hire 500 veterans and/or veterans’ spouses over the next 5 years. Do you and/or your spouse/domestic partner identify as a (current or former) military service member?

Self

Self & spouse/domestic partner

Spouse/Domestic Partner

I/We have never served

I prefer not to disclose

Keywords: GoDaddy, Scottsdale , Sr. Director, Paid Advertising Strategist, Other , Scottsdale, Arizona

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