Principal UX Designer

Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us. We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.

The Principal UX Designer leads the design of the Company's web presence, solves user issues and addresses business goals with the focus on simplicity, ease of use and overall user experience. Drives the strategic direction of prototypes and validates new product ideas using Lean Startup and Design Thinking principles.

Essential Duties and Responsibilities:

* Defines standards/ design requirements for wireframes, user flows, information architecture, site maps, functional specifications/ requirements and functional prototypes; approves final design product. * Researches, strategizes and defines innovative user interfaces and interaction styles to improve user productivity, including insight into emerging design and technology trends; develops creative solutions to complex problems. * Interprets analytics data to identify user behavior and make recommendations for improved user experience * Creates A/B and multi-variant to inform design decisions * Oversees/ validates usability and prototype studies through the use of multi-variant testing. * Works with ideas, information and material from corporate stakeholders to develop prototypes and strategies to reach UX goals * Develops strategies to increase engagement and interaction * Stays current on the latest UX trends, principles and strategies * Looks to the future - Introduces best practices, technology, innovation and creative troubleshooting * Answers employees, vendors or other customers by questions related to UX design, procedures and processes * Completes work in a timely and accurate manner while providing exceptional customer service * Other duties as assigned

Job Requirements

Qualifications:

* This position requires a minimum of eight years progressive experience designing usable interfaces and interactions, preferably in a large multi-site organization; retail experience is a plus. * Requires a thorough understanding of how visual and interactive design work together to create a superior product. * Experience with consumer web-based products is necessary. * Demonstrated expertise with Adobe Creative Suite and prototyping software (Sketch, InVision, etc.) is required. * Familiar knowledge with HTML/CSS, Javascript are a plus * Proven experience conducting qualitative user research and usability testing is necessary. Proven organizational, strategic problem-solving and decision-making skills in the field of design are vital. * Demonstrated ability to communicate across all levels of the organization is necessary, specifically to clearly articulate complex technical ideas to a non-technical audie

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