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Senior Product Marketing Manager

Company: Workiva
Location: Scottsdale
Posted on: June 8, 2021

Job Description:

Job Summary

Senior PMMs oversee product development and marketing programs that include groupings of multiple projects. They provide consultative and management support internally to Product Managers in identifying and prioritizing product features based on customer and market analysis. They provide externally oriented consulting and management support to marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by product category. Key job responsibilities include product portfolio management, Product Marketing and Sales consulting and support, and Product Management consulting and support. Key performance indicators include sales revenue and profits in relation to targets, efficiency of sales efforts, and maintaining strong relationships with all stakeholders. A Senior PMM in this position may also be responsible for the oversight and leadership of one to three Product Marketing Managers.


People Leadership: Engages fully with individuals and teams to ensure optimal performance, employee engagement, development, and collaboration within and across teams

  • Provides ongoing mentoring, coaching and feedback to employees to support optimal performance and development
  • Demonstrates the charisma and assessment capability to attract top talent
  • Conducts effective performance evaluations
  • Identifies and resolves interpersonal conflicts and resource issues

Product Management Consulting & Support: Provides consulting and management support to product managers and development teams, including identifying and prioritizing product features based on customer and market analysis

  • Proposes new features or products by organizing product council "input sessions" with key stakeholders and developing business case studies and plans to justify pursuing a new product
  • Collaborates with product teams on product vision, principal features, and customer discovery activities
  • Works with Product Managers to prioritize projects for Development team, based on market and sales data and product launch schedules
  • Develops feature adoption tactics with support of the Product Management team
  • Coordinates training and education of customers to keep pace with new features and functionality

Product Portfolio Management: Manages multiple product marketing projects to focus sales effort and to ensure the achievement of revenue and profit goals by product category

  • Defines quarterly targets, metrics, go-to-market strategies and plans across Marketing, Sales, Product Development, and Knowledge, Education and Community to make sure that the company is equipped to meet plan targets and expectations
  • Acts as the expert on buyer personas across solutions to enable effective marketing demand generation and sales conversion
  • Coordinates yearly plan for deliverables from other groups, including marketing and sales campaigns, training, and Customer Success initiatives
  • Develops launch strategy and plans and coordinates execution of go-to-market programs with "Outbound Marketing"
  • Works with Outbound Marketing on the measurement of go-to-market programs
  • Collaborates with Product Management, Sales Operations, and Sales training for successful sales rollouts of sales enablement and support tools

Product Marketing and Sales Consulting & Support: Provides consulting and management support to Marketing and Sales areas, identifying emerging market opportunities

  • Develops product positioning and complete competitive analysis
  • Performs market and customer research
  • Understands and develops pricing and packaging strategies
  • Builds marketing and sales plans to penetrate market
  • Meets with customers in partnership with Product Management and Sales to explore market opportunities
  • Works with Marketing department to build marketing and sales collateral and webinar content and schedules
  • Acts as the product evangelist, internally and externally, by supporting special sales calls or designated speaking engagements

What You'll Need


  • Ability to work directly with customers
  • Extraordinary listening and communication skills
  • Passion for products and discovering new features to meet market needs
  • Enjoy working with metrics and analytics that drive decision making
  • Demonstrated B2B sales channel competencies


  • 7-10 years of experience in roles that relate to product marketing, including product management, marketing, finance and sales
  • 2-3 years of experience managing a team, including matrix management, team building, and mentoring
  • 2-3 years previous experience in B2B market development and sales channel support preferred
  • High comfort level working in a technology environment; experience in the technology sector preferred
  • Successful track record of building marketing and sales programs for ongoing revenue streams


  • B.A./B.S. degree in marketing, business, or similar area of study

Travel Requirement

  • Must be able to travel 20 - 25% of the time

Working Conditions & Physical Requirements

  • Important to be onsite in Ames, Iowa to coordinate relationships with multiple stakeholders
  • Reliable internet access for any period of time working remotely, not in a Workiva office.

How You'll Be Rewarded

  • Base Pay Range in Colorado: $117,000 - $153,000
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire

The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Where You'll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.

  • Customer Success: Always delight our customers.
  • Trust: Rely on each other.
  • Integrity: Do the right thing, every time.
  • Collaboration: Share resources and work together.
  • Innovation: Keep creating solutions and finding better ways.
  • Inclusion: Support a diverse community where we all belong.
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.

At Workiva, you'll enjoy:

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:

Learn more:

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

Keywords: Workiva, Scottsdale , Senior Product Marketing Manager, Other , Scottsdale, Arizona

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