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Sr. Analyst, Marketing Analytics

Company: Realtor.com
Location: Scottsdale
Posted on: June 8, 2021

Job Description:

Realtor.com is looking for a Sr. Analyst, Marketing Analytics located in any one of our major offices including Austin, TX, Los Angeles, CA, Santa Clara, CA, Vancouver, BC or NYC, NY. Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth. Consumer engagement will be critical to Realtor.com's strategic success. Specifically this role's core responsibilities will focus on advanced analytics to efficiently drive consumer funnel acquisition, engagement and conversion across brand marketing tactics, including TV and digital video advertising. This Sr. Analyst role will liaise closely with the brand marketing team and report to the Senior Manager of Marketing Analytics. An ideal candidate will have a strong data science background with the ability to execute advanced models including multi-touch attribution and classification, as well as independently lead A/B testing and experimental design projects. Prior experience in marketing analytics, and specifically TV and digital video analysis, is a bonus but not required. General responsibilities include tracking results, decision support, experimental design, incrementality testing and modeling, and making optimization recommendations.Responsibilities-Lead tracking/reporting of brand marketing impact (cost per acquisition and ROI)-Design experiments, collaborate on success metrics, and lead evaluations-Dive deep into marketing results to understand incrementality and make tactical optimization recommendations for TV and brand digital advertising-Conduct analyses ranging from basic to advanced attribution modeling-Work with internal Marcom data experts to ensure RDC has the right data flowing to the right places to enable marketing measurement and testing-Work with manager and brand marketing clients to prioritize projects and deliver on joint objectives-Collaborate with performance and engagement marketing analytics colleagues to understand the big picture of marketing spend and results - contribute to recommendations on best portfolio spending decisions-Partner with ad agency and vendor partners to complete projects-Work with a sense of ownership and urgency, and advocate for an experimentation based, agile cultureRequirements-BS or MS in data science, statistics, econometrics, mathematics, or related technical field-2+ years of data science experience-Experience designing and implementing A/B tests-Strong knowledge of statistical modeling software such as R, Python, or SAS-Strong working knowledge of SQL-Experience in marketing analytics/marketing attribution a plus-Familiarity with a cloud based environment such as AWS is a plus-Experience with marketing mix and/or ACR TV measurement (e.g. SambaTV or iSpotTV) is a plus About realtor.com At realtor.com, we believe that everyone deserves a home of their own. We're a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we're there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we'd love to have you join our team to help. We've got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we're hoping you'll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone. Let's make a difference, together. For Real.

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Keywords: Realtor.com, Scottsdale , Sr. Analyst, Marketing Analytics, Other , Scottsdale, Arizona

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