Product Marketing Manager - Participant Experience, re-imagine
Institutional Marketing is conducting a search for a Product
Marketing Manager. The Product Marketing Manager role sits at the
intersection of marketing, technology, and user experience. You
will have experience in strategic product positioning. Expectations
will include a deep understanding of the technology roadmap,
features & capabilities and points of intersection and integration
with other transformation tracks. This understanding will be the
catalyst for the positioning that the Product Marketing Manager
will be responsible for creating and evolving. Key elements will
include a clear description of the developing technology, features,
and capabilities, along with the key benefits, and points of
Success will include full integration with our Participant
Strategy team seamlessly working across multiple journeys, and
product development teams. These cross-functional teams will drive
the future of the Participant Experience through strategic vision,
execution, and introduction to the marketplace. The work completed
will be utilized across multiple Institutional Marketing groups
including GTM, Change Management and the RFP team. Key to strong
outcomes will be understanding the needs of our client facing crew
and our Plan Sponsor, Consultant and Participant audiences. The
ideal candidate will have exceptional conceptual thinking skills,
communication & marketing (positioning) skills, relationship
management and strong ability to persuade and influence across the
various key stakeholders.
- Independently initiates and / or leads product marketing
programs, initiatives, promotions, or research projects.
- Develops, implements, and monitors product marketing plans.
Contributes expertise to major marketing deliverables, milestones,
and required tasks.
- Ensures product marketing plans are aligned with the overall
department strategy. Assists with defining the appropriate success
and effectiveness of marketing initiatives and drafts in-depth
reviews. Monitors and analyzes product and marketplace trends,
client needs, and competitive offerings across applicable
- Proactively communicates status and issues of marketing
activity regularly to stakeholders, including sales professionals,
business leaders, team members, and senior managers.
- Builds and maintains effective relationships with various
parties including sales professionals, business leads, product
teams, and key decision makers. Proactively fosters communication
- Proactively identifies, manages, and mitigates risks on
- Educates the marketing team on the features, benefits, and
associated messaging for all products and ensures these are
consistently applied across all channels.
- Participates in special projects and performs other duties as
- Minimum five years related work experience.
- Undergraduate degree in Marketing or equivalent experience
Vanguard is not offering visa sponsorship for this
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