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Marketing Program Manager

Company: Parchment
Location: Scottsdale
Posted on: June 12, 2021

Job Description:

As a Marketing Program Manager, you'll help create interest in, and excitement for, Parchment's K12 products and services to attract and retain customers, as well as drive revenue. Use organization, prioritization, and communication skills and strategic knowledge to help Parchment fine-tune their customer experience programs. Bring positive energy, a growth mindset, and willingness to be a day-to-day contributor to the Parchment Marketing team.

Responsibilities:

  • Developing and executing short and long-term campaigns to drive interest that converts into sales pipeline

  • Monitoring and optimizing campaigns and programs based on analytic-driven insights

  • Align programs with buyer personas, strategic messaging, and the buyer journey

  • Effectively communicate Parchment's brand voice and products

  • Assisting in content development in collaboration with writers and graphic designers to target members throughout the customer lifecycle

  • Working with digital marketing and collaborating with sales to develop and enhance strategies and understand the lead funnel

  • Identifying tactics to encourage business growth

  • Assuring buy-in and support from stakeholders

  • Measuring and analyzing campaign and marketing success

  • Delivering performance reports to leadership and departments you partner with

Qualifications

Qualifications

  • Bachelors degree or equivalent

  • 3-5 years of content/digital marketing experience

  • Experience developing both inbound and outbound marketing tactics

  • Proficient in CRM programs and marketing automation platforms

  • Familiarity with content management systems

  • Excellent writing skills

  • Ability to collaborate with others and create buy-in

  • Strong analytical skills

  • Proficient in Adobe Creative Suite (primarily: Illustrator, InDesign, and Photoshop)

Keywords: Parchment, Scottsdale , Marketing Program Manager, Other , Scottsdale, Arizona

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