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Marketing Operations Specialist

Company: Reputation.com
Location: Scottsdale
Posted on: November 22, 2022

Job Description:

Why Work at Reputation?

* Why work at Reputation?
* Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.
* We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022.
* Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.
* Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.
* The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
* Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.
* Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.
* Our Mission: We exist to forge relationships between companies and communities.

Job Summary:

Reputation is seeking a Marketing Operations Specialist to work in a fast-paced environment with an inspired and dedicated global team. This role will be responsible for executing data-driven campaigns to maximize the efficiency of marketing initiatives. This person will work closely with the broader Marketing Operations and Analytics team to support all aspects of database maintenance and manipulation; marketing campaigns and programs; and improving lead generation and data quality.

The right candidate has strong communication and project management skills, advanced working knowledge with HubSpot and various marketing tools, and is able to present complex information to multiple levels and roles within our organization in ways that others understand and can apply to their daily work.

Responsibilities:

* Manage the strategy, design, execution and operations of our lead management processes and systems


* Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and account penetration, and campaign performance.


* Partner with Sales Operations and IT to identify, design and implement solutions that drive stronger sales/marketing alignment. In particular, initiatives and processes that support and improve database management and governance, data/lead quality, and systems.


* Manage workload in Asana and keep tasks up-to-date to ensure smooth handover between team members and stakeholders


* Work closely with Demand Generation Manager to enhance and optimize the lead management process and automation, ensuring timely distribution of leads to sales team, and ensure correct database segmentation


* Partner with Sales Operations and IT to identify, design and implement solutions that drive growth and productivity.


* Provide the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting.


* Work closely with the design and content teams to build effective emails and analyze those emails for optimization


* Execute end-to-end campaigns; develop cohesive automated workflows and pul targeted lists


* Additional duties as assigned



Qualifications:

* 2+ years of experience with Marketing or Sales technology management (administration, internal tools product management, business system analysis)


* Operational expertise with marketing or sales systems (e.g. HubSpot, Salesforce, Google Analytics, Chili Piper, BrightTalk, Chatbots, etc.) and their connection to HubSpot in particular


* HubSpot Certified Required


* Hands on knowledge of lifecycle management, lead scoring, campaign management and other internal processes to ensure marketing information is centralized and updated


* Knowledge of email best practices, including subject lines, deliverability, segmentation, and CAN-SPAM/anti-spam law (GDPR, CCPA, etc.); intermediate HTML a plus


* Experience with managing projects for large scale automation platforms and/or digital communication tools with global stakeholders


* Experience working with technology teams to develop internal tools, including: writing business requirements, gaining alignment on decisions, ensuring new capabilities will support business needs


* Ability to demonstrate data evaluation skills, including the ability to extract and interpret data from various sources, and make data-driven decisions


* Strong independent project management skills including the ability to accurately specify project timeframes, dependencies and risk factors


* A self-starter who is confident working on multiple programs that require both strategic end-to-end thinking as well as high-speed tactical execution



When you join Reputation, you can expect:

* Flexible working arrangements.
* Career growth with paid training tuition opportunities.
* Active Employee Resource Groups (ERGs) to engage with.
* An equitable work environment.

Our employees say it best:

According to Glassdoor, 94% of our employees approve of our CEO, Joe Fuca.

Our employees highlight our:

* Ample Opportunities- "There are many opportunities to learn and grow. Many open roles are replaced with internal promotions."
* Positive Culture- "Great opportunity and exceptional culture." "You will never have a better culture anywhere else. Period."
* Training and Tools- "All managers truly want you to succeed, and you are given great tools and training to be successful in your role."
* Balance- "Great work life balance and awesome team environment!"

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation, we believe in:

* Diversity: Embracing a culture that values uniqueness.
* Inclusion: Inviting diverse groups to take part in company life.
* Belonging: Helping each individual feel accepted for who they are.

"At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day."- Joe Fuca, CEO, Reputation

Additionally, we offer a variety of benefits and perks, such as:

* Flexible PTO
* Paid company holidays
* 4 company provided, "Recharge Days", which are wellness days off for the entire company
* Several active Employee Resource Groups (ERG's) to help foster inclusion and community
* Employee Assistance Program
* Access to a wide variety of unique perks and apps: Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi
* Fetch Pet Insurance
* 401K
* Health, dental and vision insurance
* Paid maternity leave
* Employer paid short term and long term disability and life insurance

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants only - No 3rd party agency candidates.

Keywords: Reputation.com, Scottsdale , Marketing Operations Specialist, Other , Scottsdale, Arizona

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